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shopmarea.com website review

Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 84 checks

This review found 34 issues worth fixing on shopmarea.com, 15 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.3 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.5 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.7 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
185 ms117 msMay 23Nov 7157 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026142 ms
May 30, 2026143 ms
Jun 6, 2026145 ms
Jun 13, 2026142 ms
Jun 20, 2026137 ms
Jun 27, 2026130 ms
Jul 4, 2026131 ms
Jul 11, 2026136 ms
Jul 18, 2026129 ms
Jul 25, 2026128 ms
Aug 1, 2026125 ms
Aug 8, 2026128 ms
Aug 15, 2026137 ms
Aug 22, 2026141 ms
Aug 29, 2026152 ms
Sep 5, 2026155 ms
Sep 12, 2026167 ms
Sep 19, 2026177 ms
Sep 26, 2026170 ms
Oct 3, 2026177 ms
Oct 10, 2026169 ms
Oct 17, 2026154 ms
Oct 24, 2026153 ms
Oct 31, 2026146 ms
Nov 7, 2026157 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shopmarea.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shopmarea.com at 1.4 s1.4 s
  2. shopmarea.com at 2.8 s2.8 s
  3. shopmarea.com at 4.2 s4.2 s
  4. shopmarea.com at 5.6 s5.6 s
  5. shopmarea.com at 7.0 s7.0 s
  6. shopmarea.com at 8.4 s8.4 s
  7. shopmarea.com at 9.8 s9.8 s
  8. shopmarea.com at 11.2 s11.2 s

Speed

15 to fix40
  • Improve image delivery

    1.0 s · 345 KiB

    13 images could be 345 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Render-blocking requests

    1.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 11.3 s

    A phone's processor spends 11.3 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6,673 HTML elements

    The page has 6,673 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, route.com and amaicdn.com and others), adding 2.7 MB and 2.1 s of main-thread time.

  • Reduce unused JavaScript

    1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    859 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (859 KiB).

  • Shopify adds 506 ms

    506 ms

    Shopify costs a phone 506 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 486 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 144 KiB

    About 144 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • route.com adds 385 ms

    385 ms

    route.com costs a phone 385 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • amaicdn.com adds 356 ms

    356 ms

    amaicdn.com costs a phone 356 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 240 ms

    240 ms

    Klaviyo costs a phone 240 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 198 ms

    198 ms

    rebuyengine.com costs a phone 198 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    104 KiB

    Polyfills for old browsers add 104 KiB JavaScript that modern phones do not need.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 31.2 s

    31.2 s

    The page becomes fully interactive after 31.2 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 245 ms

    245 ms

    Real visitors wait 245 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 142 ms to 157 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 593 ms

    593 ms

    Real visitors wait 593 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.6 MB in 324 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 324 requests on a phone: scripts 2.8 MB (119), images 1.5 MB (20) and other files 834 KiB (152). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9595
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9275
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (16 characters)

    Your title is only 16 characters: “Marea by Liz Joy”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (246 characters)

    Your meta description is 246 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 147 internal links, 0 external

    The homepage links to 147 pages on shopmarea.com and 0 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://shopmarea.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shopmarea.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://shopmarea.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,036 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://shopmarea.com/collections/best-sellers has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    https://shopmarea.com/collections/best-sellers, https://shopmarea.com/collections/tees and https://shopmarea.com/collections/dresses took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    77 of 78 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 887 words of copy

    The homepage carries about 887 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE COZY COLLECTION”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop All Clothing”, “shop the cozy collection” and “shop sweaters”.

  • 207 short forms

    207 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopmarea.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Klaviyo Email Marketing Sms · Redo · Okendo · Selleasy · Gdpr Backpack · Pre Order · Frontend · Back In Stock · Free Gift · dropahint.love · nfcube.com · luckyorange.com · route.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on shopmarea.com, including 21 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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