shopmerrymint.com website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

8 images could be 365 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page has 1,625 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 47 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 100 KiB of CSS is downloaded but never applied on this page.

7 third-party services load with your homepage (Shopify, Google CDN and Mailchimp and others), adding 158 KiB and 67 ms of main-thread time.

15 files are served with short cache lifetimes, so returning visitors download them again (23 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 211 requests on a phone: images 945 KiB (21), other files 874 KiB (131) and scripts 327 KiB (50). Under 2 MB keeps phones on slow connections fast.

1 image (37 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

2 elements hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

Your title is 125 characters, so Google will cut it off around 60: “Merrymint Celebration Boutique + Events – Merrymint Celebration Boutique | Helium Balloon…”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 177 pages on shopmerrymint.com and 10 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://shopmerrymint.com/collections/halloween, https://shopmerrymint.com/collections/dancing-queen, https://shopmerrymint.com/collections/ill-drink-to-that, https://shopmerrymint.com/collections/lets-pawty and https://shopmerrymint.com/collections/last-fling-before-the-ring have no meta description, so Google writes the search snippet from whatever text it finds.

https://shopmerrymint.com/collections/balloons and https://shopmerrymint.com/collections/balloons/Helium-Balloons use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://shopmerrymint.com/collections/balloons/Helium-Balloons, whose canonical is https://shopmerrymint.com/collections/balloons/helium-balloons. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://shopmerrymint.com/collections has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

7 images failed to load on a phone, for example https://shopmerrymint.com/.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 195 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.