shopnewage.com website review

The page goes through 2 redirects before it starts loading, costing about 6.9 s. Link and advertise the final URL directly.

18 files are served with short cache lifetimes, so returning visitors download them again (620 KiB).

About 488 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 7.0 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (reddit, newageproducts.com and Google Tag Manager and others), adding 1.9 MB and 2.5 s of main-thread time.

reddit costs a phone 834 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

newageproducts.com costs a phone 576 ms of main-thread work and 639 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 424 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 400 ms.

37 KiB could be saved by minifying JavaScript.

Clarity costs a phone 263 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 143 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 images could be 91 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

18 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.

The HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.

Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need.

About 43 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

The first text or image appears after 9.1 s on a phone. Good is under 1.8 s.

Your largest element takes 22.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “NewAge matte black outdoor kitchen run with a built-in gas …”.

The page becomes fully interactive after 26.3 s. Good is under 3.8 s.

Visually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 375 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 5.3 MB in 312 requests on a phone: scripts 2.6 MB (132), media 2.0 MB (1) and images 294 KiB (98). Under 2 MB keeps phones on slow connections fast.

1 image (32 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 179.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

186 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.

Your title is 68 characters, so Google will cut it off around 60: “Premium Garage, Grilling, Outdoor Living, Home Bar | NewAge Products”.

Your canonical URL points to newageproducts.com, not shopnewage.com, so Google may credit that host instead.

Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 129 pages on shopnewage.com and 775 external pages.

https://shopnewage.com/products/5-tier-adjustable-20-gauge-steel-garage-shelving-rack-5-000-lbs-capacity-77-w-x-80-h-x-24-d-40651, https://shopnewage.com/products/garage-stool-51360, https://shopnewage.com/products/performance-2-0-series-3-piece-cabinet-set-55508, https://shopnewage.com/products/signature-series-outdoor-kitchen-led-light-kit-60890, https://shopnewage.com/collections/sofas-and-sectionals and https://shopnewage.com/collections/outdoor-umbrellas and 9 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://shopnewage.com/collections/sofas-and-sectionals, https://shopnewage.com/collections/outdoor-umbrellas, https://shopnewage.com/collections/outdoor-furniture, https://shopnewage.com/collections/shop-all-outdoor, https://shopnewage.com/collections/chat-chairs and https://shopnewage.com/collections/chat-sets and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://shopnewage.com/products/5-tier-adjustable-20-gauge-steel-garage-shelving-rack-5-000-lbs-capacity-77-w-x-80-h-x-24-d-40651, https://shopnewage.com/products/garage-stool-51360, https://shopnewage.com/products/performance-2-0-series-3-piece-cabinet-set-55508, https://shopnewage.com/products/signature-series-outdoor-kitchen-led-light-kit-60890, https://shopnewage.com/collections/sofas-and-sectionals and https://shopnewage.com/collections/outdoor-umbrellas and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

42 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage carries about 587 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies, 10 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.