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shopnewrepublic.com website review
Visit site (opens in a new tab)Reviewed 11 November 202624 issues · 76 checks
This review found 24 issues worth fixing on shopnewrepublic.com, 6 of them high impact, across 76 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,061 of 104,722 reviewed websitesbeats 93%
- #2,777 of 58,656 online storesbeats 93%
- #2,695 of 53,423 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 901 ms |
| Sep 26, 2026 | 901 ms |
| Oct 3, 2026 | 938 ms |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 122 ms |
| May 30, 2026 | 125 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 141 ms |
| Jul 18, 2026 | 147 ms |
| Jul 25, 2026 | 159 ms |
| Aug 1, 2026 | 171 ms |
| Aug 8, 2026 | 168 ms |
| Aug 15, 2026 | 184 ms |
| Aug 22, 2026 | 183 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 166 ms |
| Sep 12, 2026 | 135 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 132 ms |
| Oct 24, 2026 | 136 ms |
| Oct 31, 2026 | 135 ms |
| Nov 7, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
150 ms · 865 KiBAbout 865 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 89
89/100Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
921 KiB11 files are served with short cache lifetimes, so returning visitors download them again (921 KiB).
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
8 third-party services on the page
8 third-party services load with your homepage (route.com, boostcommerce.io and Shopify and others), adding 1.4 MB and 563 ms of main-thread time.
route.com adds 246 ms
246 msroute.com costs a phone 246 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 292 ms. During a long task the page ignores taps.
Webkul adds 15 ms
15 msWebkul costs a phone 15 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 79 KiBAbout 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
133 KiB133 KiB could be saved by minifying JavaScript.
Improve image delivery
57 KiB4 images could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
1 KiB1 KiB JavaScript is shipped twice across bundles.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 679 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.28
0.28For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.
Time to Interactive: 14.6 s
14.6 sThe page becomes fully interactive after 14.6 s. Good is under 3.8 s.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Yeezy Gap bundle banner with space for copy on the left”.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 122 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 132 ms
132 msReal visitors wait 132 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 421 ms
421 msReal visitors wait 421 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 139 ms
139 msScripts block the page for only 139 ms while loading. Good is under 200 ms.
Speed Index: 2.1 s
2.1 sVisually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.0 MB in 241 requests
8.0 MBYour homepage downloads 8.0 MB in 241 requests on a phone: media 5.2 MB (2), scripts 1.5 MB (66) and other files 927 KiB (151). Under 2 MB keeps phones on slow connections fast.
About 2.3 g of CO₂ per visit
2.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.26 g of CO₂e: 271.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
201 internal links, 5 external
The homepage links to 201 pages on shopnewrepublic.com and 5 external pages.
8 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Luxury for the people. Shop YZY GAP, Five Four and Melrose Place apparel plus designer fragrance and beauty from Chanel…”.
One H1 headline
Your main headline reads: “New Republic”.
Title: 61 characters
Your title is a healthy 61 characters: “New Republic | Luxury Streetwear, Designer Fragrance & Beauty”.
Canonical URL set
The canonical URL is https://shopnewrepublic.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shopnewrepublic.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
llms.txt published
The site publishes https://shopnewrepublic.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
https://shopnewrepublic.com/collections/yeezy, https://shopnewrepublic.com/collections/apparel, https://shopnewrepublic.com/collections/tees, https://shopnewrepublic.com/collections/tops, https://shopnewrepublic.com/collections/hoodies-sweatshirts and https://shopnewrepublic.com/collections/bottoms and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
22 small tap targets
22 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 99 words
The homepage has only about 99 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BUY 1 GET 1 FREE ON YZY x GAP · SHOP NOW” and “SHOP BUNDLES”.
16 calls to action
The homepage has 16 calls to action, for example “BUY 1 GET 1 FREE ON YZY x GAP · SHOP NOW”, “Shop All Apparel” and “Shop All Fragrance”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and “1,500+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopnewrepublic.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Pagefly Ai Page Builder · Now In Stock · Product Filter Search · b-cdn.net · printful.com · sailthru.com · route.com · webkul.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- React
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on shopnewrepublic.com, including 13 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.