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shopsuppgradelabs.com website review
Visit site (opens in a new tab)Reviewed 12 November 202634 issues · 82 checks
This review found 34 issues worth fixing on shopsuppgradelabs.com, 8 of them high impact, across 82 checks. The most urgent: page weight: 138.3 MB in 334 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,341 of 104,764 reviewed websitesbeats 90%
- #4,249 of 58,694 online storesbeats 89%
- #4,125 of 53,459 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 111 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 119 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 112 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 113 ms |
| Nov 7, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.4 s
4.0 s
4.7 s
5.4 s
Speed
Reduce unused JavaScript
4.4 s · 966 KiBAbout 966 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 303 KiB19 files are served with short cache lifetimes, so returning visitors download them again (303 KiB).
Improve image delivery
900 ms · 690 KiB27 images could be 690 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, rebuyengine.com and Accessibe Accessibility Overlay and others), adding 2.2 MB and 776 ms of main-thread time.
Reduce unused CSS
450 ms · 78 KiBAbout 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Legacy JavaScript
300 ms · 57 KiBPolyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
300 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
rebuyengine.com adds 168 ms
168 msrebuyengine.com costs a phone 168 ms of main-thread work and 824 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,509 HTML elements
The page has 1,509 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 80 ms
80 msShopify costs a phone 80 ms of main-thread work and 411 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 23.4 s
23.4 sYour largest element takes 23.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Vitamin D finally absorbed the right way Built-in MCT oil f…”.
Time to Interactive: 24.4 s
24.4 sThe page becomes fully interactive after 24.4 s. Good is under 3.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 111 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 128 ms
128 msReal visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 772 ms
772 msReal visitors wait 772 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 186 ms
186 msScripts block the page for only 186 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 138.3 MB in 334 requests
138.3 MBYour homepage downloads 138.3 MB in 334 requests on a phone: media 133.3 MB (16), scripts 2.0 MB (107) and images 1.1 MB (48). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (658 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (217 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 39.2 g of CO₂ per visit
39.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 39.20 g of CO₂e: 4703.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 89 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
78 internal links, 8 external
The homepage links to 78 pages on shopsuppgradelabs.com and 8 external pages.
7 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “Boost your mind and body with science-backed supplements from Suppgrade Labs. Smarter formulas for lasting energy, focu…”.
One H1 headline
Your main headline reads: “Suppgrade Labs™”.
Title: 32 characters
Your title is a healthy 32 characters: “Suppgrade Labs – Suppgrade Labs™”.
Canonical URL set
The canonical URL is https://shopsuppgradelabs.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shopsuppgradelabs.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,209 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://shopsuppgradelabs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://shopsuppgradelabs.com/pages/supplement-quiz has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 855 words of copy
The homepage carries about 855 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP DAKE®” and “LEARN MORE”.
20 calls to action
The homepage has 20 calls to action, for example “Shop”, “Shop by Supplement” and “Shop All”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 122 testimonial or review blocks and 2 customer or partner logos.
Analytics in place
Analytics detected: Hotjar.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
40 cookies set on arrival
40Opening the homepage sets 40 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
55 other companies contacted
Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopsuppgradelabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Pagefly Ai Page Builder · Judge Me Reviews · P2d46n6c9 Opensend · Gorgias Live Chat Helpdesk · Gift Card Hero All In One · Bundler Bundles App · Uppromote Affiliate · Klaviyo Email Marketing Sms · Triplewhale · Affliate By Secomapp · Bestpush · activehosted.com · nice-team.net · rebuyengine.com · 9gtb.com · superfiliate-cdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on shopsuppgradelabs.com, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.