shottee.com website review

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

4 files are served with short cache lifetimes, so returning visitors download them again (81 KiB).

2 images could be 64 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 43 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

2 third-party services load with your homepage (Shopify and shop.app), adding 233 KiB and 17 ms of main-thread time.

About 15 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The layout shifts by 0.37 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 4.5 s. Good is under 3.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

AllColorsRWBinfrontBlackonbeer_55738faa-331f-44c6-93f1-2aeac is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images further down the page (93 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<dt> and <dd> elements must be contained by a <dl>: 2 elements on the page fail this check, rated serious by axe-core.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 1 element on the page fails this check, rated serious by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 8 pages on shottee.com and 2 external pages.

https://www.shottee.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.shottee.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.shottee.com/customer_authentication/redirect, https://www.shottee.com/collections/all-products and https://www.shottee.com/pages/contact-us have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.shottee.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.shottee.com/pages/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 5 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 388 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.