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shotofjoy.com website review
Visit site (opens in a new tab)Reviewed 10 November 202628 issues · 79 checks
This review found 28 issues worth fixing on shotofjoy.com, 13 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,775 of 95,228 reviewed websitesbeats 90%
- #3,765 of 51,304 online storesbeats 89%
- #3,651 of 46,417 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 162 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 179 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 187 ms |
| Jul 18, 2026 | 195 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 184 ms |
| Aug 8, 2026 | 179 ms |
| Aug 15, 2026 | 176 ms |
| Aug 22, 2026 | 175 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 183 ms |
| Sep 19, 2026 | 187 ms |
| Sep 26, 2026 | 194 ms |
| Oct 3, 2026 | 205 ms |
| Oct 10, 2026 | 204 ms |
| Oct 17, 2026 | 208 ms |
| Oct 24, 2026 | 211 ms |
| Oct 31, 2026 | 205 ms |
| Nov 7, 2026 | 214 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.3 s · 209 KiB5 files are served with short cache lifetimes, so returning visitors download them again (209 KiB).
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
3,263 HTML elements
The page has 3,263 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 67 KiBAbout 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
150 ms · 101 KiB6 images could be 101 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
150 ms · 44 KiBAbout 44 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Convert Insights and Google Fonts and others), adding 531 KiB and 1 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 160 ms of it running JavaScript. That is comfortably low.
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.5 s
13.5 sYour largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slideshow_image”.
Time to Interactive: 13.5 s
13.5 sThe page becomes fully interactive after 13.5 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 29% slower for real visitors
+29%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 214 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 20 ms
20 msScripts block the page for only 20 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.4 MB in 145 requests
4.4 MBYour homepage downloads 4.4 MB in 145 requests on a phone: images 3.4 MB (111), scripts 742 KiB (21) and HTML 170 KiB (1). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
1_194x.svg weighs 862 KiB. On a phone connection a single image that size takes seconds.
4 images below the first screen load straight away
4 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.3 g of CO₂ per visit
1.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 150.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (5 elements)
Scrollable region must have keyboard access: 5 elements on the page fail this check, rated serious by axe-core.
[role="img"] and [role="image"] elements must have alternative text (4 elements)
[role="img"] and [role="image"] elements must have alternative text: 4 elements on the page fail this check, rated serious by axe-core.
21 images without alt text
21 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Table header text should not be empty (2 elements)
Table header text should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (22 elements).
<td> elements in a large <table> do not have table headers.
<td> elements in a large <table> do not have table headers. (1 element).
1 checks passed
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 H1 headlines
There are 5 <h1> headlines (“The Botanical Super Bottle that Boosts Energy, Fo…”, “Euphoria With CLASSIC- Kratom & Kava Shot” and “RELAX - Kratom & Kava Shot”). One clear main headline is easier for people and search engines.
117 internal links, 4 external
The homepage links to 117 pages on shotofjoy.com and 4 external pages.
7 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Shot of Joy is a plant based euphoric kava drink that will leave you with a smile. Try our kava shot today and see why …”.
Title: 54 characters
Your title is a healthy 54 characters: “Shot of Joy: Plant Based Botanical Drink and Kava Shot”.
Canonical URL set
The canonical URL is https://shotofjoy.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shotofjoy.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,712 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://shotofjoy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages share a meta description
https://shotofjoy.com/collections/kratom-kava, https://shotofjoy.com/pages/rewards, https://shotofjoy.com/pages/resources, https://shotofjoy.com/blogs/kava, https://shotofjoy.com/blogs/kratom and https://shotofjoy.com/blogs/guides and 3 others use the same meta description. A description written for each page earns more clicks.
9 pages without an H1
https://shotofjoy.com/pages/our-story, https://shotofjoy.com/pages/faqs, https://shotofjoy.com/pages/rewards, https://shotofjoy.com/blogs/kava, https://shotofjoy.com/blogs/kratom and https://shotofjoy.com/blogs/guides and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 73 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “themeVendor is not defined”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 139 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,485 words of copy
The homepage carries about 1,485 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP AND COMPARE”.
18 calls to action
The homepage has 18 calls to action, for example “Shop”, “Contact Us” and “SHOP and Compare”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shotofjoy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Optimonk Popup Cro A B Test · Judge Me Reviews · Klaviyo Email Marketing Sms · Visiopt · Amplify Bundles Upsell · Upcart · Bon Loyalty · lifteragecheck.com · logoshowcase.co · gropulse.com · nfcube.com · slicktext.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on shotofjoy.com, including 11 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.