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shredz.com website review

Visit site (opens in a new tab)Reviewed 12 November 202639 issues · 80 checks

This review found 39 issues worth fixing on shredz.com, 10 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of shredz.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shredz.com at 0.4 s0.4 s
  2. shredz.com at 0.8 s0.8 s
  3. shredz.com at 1.1 s1.1 s
  4. shredz.com at 1.5 s1.5 s
  5. shredz.com at 1.9 s1.9 s
  6. shredz.com at 2.3 s2.3 s
  7. shredz.com at 2.6 s2.6 s
  8. shredz.com at 3.0 s3.0 s

Speed

10 to fix62
  • Reduce unused JavaScript

    2.7 s · 453 KiB

    About 453 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    1.1 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    750 ms · 154 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (154 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Snapchat and others), adding 1.0 MB and 643 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    450 ms · 119 KiB

    4 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 180 ms

    180 ms

    Google Tag Manager costs a phone 180 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 42 ms

    42 ms

    Shopify costs a phone 42 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    27 KiB

    27 KiB could be saved by minifying CSS.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix64
  • Largest Contentful Paint: 16.0 s

    16.0 s

    Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.1 s

    16.1 s

    The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 170 ms

    170 ms

    Scripts block the page for only 170 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.1 MB in 279 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 279 requests on a phone: scripts 1.2 MB (76), other files 859 KiB (141) and images 649 KiB (39). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    23 KiB

    1 image is downloaded at several times the size a phone draws it, for example Shredz_Burner_Max_May_2025_Hero_1433x.png at 1,432 px wide, shown at 390 px. Resized copies would save about 23 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (192 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 8089
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (78 characters)

    Your title is 78 characters, so Google will cut it off around 60: “Weight Loss Supplements | Diet & Training Plans | SHREDZ® – Shredz Supplements”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 62 internal links, 10 external

    The homepage links to 62 pages on shredz.com and 10 external pages.

5 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “SHREDZ® helps people find a reason to fight for their bodybuilding and weight loss goals, and gives them the supplement…”.

  • Canonical URL set

    The canonical URL is https://shredz.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shredz.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://shredz.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://shredz.com/products/burner-made-for-women, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 12 pages without a meta description

    https://shredz.com/collections/made-for-women, https://shredz.com/collections/made-for-men, https://shredz.com/pages/help, https://shredz.com/pages/contact-us, https://shredz.com/pages/service-discounts and https://shredz.com/blogs/news/tagged/nutrition and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://shredz.com/pages/contact-us, https://shredz.com/pages/service-discounts, https://shredz.com/blogs/news/tagged/nutrition, https://shredz.com/blogs/news/tagged/wellness, https://shredz.com/blogs/news/tagged/recipes and https://shredz.com/blogs/news/tagged/workouts and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 126 words

    The homepage has only about 126 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Women” and “Shop Men”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop Women”, “Shop Men” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shredz.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · rechargecdn.com · skiocheck.com · wickedreports.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Company

Headquarters
Jersey City

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 39 issues on shredz.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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