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shub.coffee website review

Visit site (opens in a new tab)Reviewed 7 November 202642 issues · 87 checks

This review found 42 issues worth fixing on shub.coffee, 16 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.9 sAug 29Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
Aug 29, 20262.5 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
150 ms107 msAug 29Oct 31140 ms
Show as table
DateReal-visitor tap response (INP)
Aug 29, 2026112 ms
Sep 5, 2026121 ms
Sep 12, 2026128 ms
Sep 19, 2026132 ms
Sep 26, 2026137 ms
Oct 3, 2026140 ms
Oct 10, 2026144 ms
Oct 17, 2026145 ms
Oct 24, 2026145 ms
Oct 31, 2026140 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shub.coffee (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shub.coffee at 1.1 s1.1 s
  2. shub.coffee at 2.2 s2.2 s
  3. shub.coffee at 3.3 s3.3 s
  4. shub.coffee at 4.4 s4.4 s
  5. shub.coffee at 5.5 s5.5 s
  6. shub.coffee at 6.7 s6.7 s
  7. shub.coffee at 7.8 s7.8 s
  8. shub.coffee at 8.9 s8.9 s

Speed

13 to fix31
  • Render-blocking requests

    2.7 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Reduce unused JavaScript

    2.3 s · 436 KiB

    About 436 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • 10,220 HTML elements

    The page has 10,220 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    500 ms · 2.6 MB

    39 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (salla.network, Google Tag Manager and Facebook and others), adding 7.6 MB and 1.9 s of main-thread time.

  • salla.network adds 981 ms

    981 ms

    salla.network costs a phone 981 ms of main-thread work and 6.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    600 ms · 241 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (241 KiB).

  • Google Tag Manager adds 392 ms

    392 ms

    Google Tag Manager costs a phone 392 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 322 ms. During a long task the page ignores taps.

  • Facebook adds 264 ms

    264 ms

    Facebook costs a phone 264 ms of main-thread work and 230 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 37.2 s

    37.2 s

    Your largest element takes 37.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “سبيشلتي هاب image-slider-0”.

  • Time to Interactive: 46.6 s

    46.6 s

    The page becomes fully interactive after 46.6 s. Good is under 3.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

5 checks passed
  • Real-user INP: 182 ms

    182 ms

    Real visitors wait 182 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 462 ms

    462 ms

    Real visitors wait 462 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix60
  • Page weight: 11.9 MB in 355 requests

    11.9 MB

    Your homepage downloads 11.9 MB in 355 requests on a phone: images 6.5 MB (172), other files 3.3 MB (85) and scripts 1.6 MB (84). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    466b57f7-9b55-4ddd-924e-6dff830c2588-original.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images far larger than shown

    226 KiB

    6 images are downloaded at several times the size a phone draws them, for example 466b57f7-9b55-4ddd-924e-6dff830c2588-original.webp at 1,440 px wide, shown at 390 px. Resized copies would save about 226 KiB.

  • 3 images in older formats

    3 images (119 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (184 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.4 g of CO₂ per visit

    3.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.37 g of CO₂e: 404.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9293
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 64 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (11 characters)

    Your title is only 11 characters: “سبيشلتي هاب”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (200 characters)

    Your meta description is 200 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 79 internal links, 2 external

    The homepage links to 79 pages on shub.coffee and 2 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “سبيشلتي هاب”.

  • Canonical URL set

    The canonical URL is https://shub.coffee/en.

  • Structured data in place

    Structured data found: Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shub.coffee/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • llms.txt published

    The site publishes https://shub.coffee/llms.txt (8 KiB, 36 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 2 pages share a title

    https://shub.coffee/ar/xbloom-studio-machines/c1323405371 and https://shub.coffee/en/-/c1323405371 all use the title “xBloom Studio Machines | سبيشلتي هاب”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 links to non-canonical URLs

    Your homepage links to 14 pages by a URL that isn't their canonical one, for example https://shub.coffee/en/-/brand-1905788328, whose canonical is https://shub.coffee/en/brim/brand-1905788328. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages share a meta description

    https://shub.coffee/en/-/brand-1905788328, https://shub.coffee/en/-/brand-332939014, https://shub.coffee/en/-/brand-1450552784 and https://shub.coffee/en/-/c1323405371 use the same meta description. A description written for each page earns more clicks.

  • 15 pages with very little text

    https://shub.coffee/ar/xbloom-studio-machines/c1323405371, https://shub.coffee/en/-/brand-1905788328, https://shub.coffee/en/-/brand-496591093, https://shub.coffee/en/-/brand-1802972050, https://shub.coffee/en/-/brand-157850625 and https://shub.coffee/en/-/brand-2046949215 and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 pages slow to respond

    https://shub.coffee/en/-/brand-604636138 and https://shub.coffee/en/-/brand-1074490935 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 39 small tap targets

    39 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 65 words

    The homepage has only about 65 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Subscribe Now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shub.coffee, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on shub.coffee, including 22 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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