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sibu.com website review
Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 82 checks
This review found 33 issues worth fixing on sibu.com, 10 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,102 of 92,067 reviewed websitesbeats 72%
- #13,135 of 48,812 online storesbeats 67%
- #12,697 of 43,998 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 119 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 125 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 126 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 132 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 138 ms |
| Sep 5, 2026 | 142 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 152 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 144 ms |
| Oct 31, 2026 | 150 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.0 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.
Improve image delivery
3.5 s · 1.0 MB11 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.5 s faster on a phone.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and cloudfront.net and others), adding 3.4 MB and 1.3 s of main-thread time.
Use efficient cache lifetimes
900 ms · 425 KiB23 files are served with short cache lifetimes, so returning visitors download them again (425 KiB).
Shopify adds 313 ms
313 msShopify costs a phone 313 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
310 ms · 69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.
Google Tag Manager adds 276 ms
276 msGoogle Tag Manager costs a phone 276 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
cloudfront.net adds 230 ms
230 mscloudfront.net costs a phone 230 ms of main-thread work and 622 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 153 ms
153 msKlaviyo costs a phone 153 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
lootly.io adds 105 ms
105 mslootly.io costs a phone 105 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
200 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Legacy JavaScript
100 ms · 35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Duplicated JavaScript
50 ms · 8 KiB8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.7 s
20.7 sYour largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “This Sea Buckthorn is Wild”.
Time to Interactive: 23.9 s
23.9 sThe page becomes fully interactive after 23.9 s. Good is under 3.8 s.
Speed Index: 10.2 s
10.2 sVisually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.6 s
4.6 sThe first text or image appears after 4.6 s on a phone. Good is under 1.8 s.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 407 ms
407 msScripts block taps and scrolling for 407 ms in total while the page loads. Good is under 200 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 724 ms
724 msReal visitors wait 724 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 336 requests
6.1 MBYour homepage downloads 6.1 MB in 336 requests on a phone: scripts 2.5 MB (165), images 1.3 MB (24) and media 958 KiB (4). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 207.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 H1 headlines
There are 4 <h1> headlines (“This Sea Buckthorn is Wild”, “Where it Grows” and “What it Does”). One clear main headline is easier for people and search engines.
Meta description is long (166 characters)
Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
40 internal links, 3 external
The homepage links to 40 pages on sibu.com and 3 external pages.
6 checks passed
Title: 47 characters
Your title is a healthy 47 characters: “Sea Buckthorn Oil Products – Sibu Sea Buckthorn”.
Canonical URL set
The canonical URL is https://www.sibu.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sibu.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (371 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.sibu.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.sibu.com/collections/sibu-deals and https://www.sibu.com/a/gc/gift-card have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://www.sibu.com/collections, https://www.sibu.com/pages/more-info and https://www.sibu.com/a/gc/gift-card have no <h1> headline, so visitors and search engines get no clear main topic.
6 pages with very little text
https://www.sibu.com/collections/supplements-new, https://www.sibu.com/collections/sibu-deals, https://www.sibu.com/pages/more-info, https://www.sibu.com/pages/contact-us, https://www.sibu.com/pages/become-a-retailer-with-sibu-amp-join-faire and https://www.sibu.com/a/gc/gift-card have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 585 words of copy
The homepage carries about 585 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
7 calls to action
The homepage has 7 calls to action, for example “Shop Now”, “Shop Supplements” and “Shop Skin Care”.
Social proof on the page
Social proof on the homepage: 29 testimonial or review blocks and 1 customer or partner logo.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
32 cookies set on arrival
32Opening the homepage sets 32 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sibu.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 20 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gempages Builder · Postscript Sms Marketing · Klaviyo Email Marketing Sms · Inbox · Test Sms · Pushowl · Page Speed Optimizer · Freegifts · Zipify Oneclickupsell · Lootly · Propel Replays · rechargecdn.com · nfcube.com · shareasale.com · glopal.com · bogos.io · giftcardpro.app · ablestar.app · product-image-zoom.com · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Midvale
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on sibu.com, including 19 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.