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sigmapaints.com website review

Visit site (opens in a new tab)Reviewed 27 October 202642 issues · 99 checks

This review found 42 issues worth fixing on sigmapaints.com, 9 of them high impact, across 99 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s1.9 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.6 s
Jul 11, 20262.8 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20263.0 s
Aug 8, 20263.3 s
Aug 15, 20263.5 s
Aug 22, 20263.6 s
Aug 29, 20263.2 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.9 s
Sep 26, 20262.8 s
Oct 3, 20262.9 s
Oct 10, 20262.8 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
111 ms84 msMay 9Oct 24101 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202687 ms
May 16, 202691 ms
May 23, 202695 ms
May 30, 202698 ms
Jun 6, 2026102 ms
Jun 13, 202696 ms
Jun 20, 2026102 ms
Jun 27, 2026102 ms
Jul 4, 2026104 ms
Jul 11, 2026108 ms
Jul 18, 2026105 ms
Jul 25, 2026105 ms
Aug 1, 2026103 ms
Aug 8, 2026101 ms
Aug 15, 202696 ms
Aug 22, 2026102 ms
Aug 29, 2026104 ms
Sep 5, 2026105 ms
Sep 12, 2026108 ms
Sep 19, 2026104 ms
Sep 26, 202699 ms
Oct 3, 202698 ms
Oct 10, 2026101 ms
Oct 17, 202699 ms
Oct 24, 2026101 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix56
  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 87). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    358 KiB

    About 358 KiB of CSS is downloaded but never applied on this page.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 309 ms. During a long task the page ignores taps.

  • 1 third-party service on the page

    1 third-party service load with your homepage (nitrocdn.com), adding 1.3 MB and 0 ms of main-thread time.

  • nitrocdn.com adds 0 ms

    0 ms

    nitrocdn.com costs a phone 0 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    124 KiB

    4 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 87 but mobile only 56. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 77 ms of it running JavaScript. That is comfortably low.

  • Server response: 212 ms

    212 ms

    Your server sent the HTML in 212 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.00

    1.00

    For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 1.122

    1.122

    The layout shifts by 1.122 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 259 ms

    259 ms

    Scripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 4.1 s

    4.1 s

    The page becomes fully interactive after 4.1 s. Good is under 3.8 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.6 s

    2.6 s

    Visually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

3 to fix68
  • Page weight: 2.4 MB in 134 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 134 requests on a phone: other files 1.0 MB (84), images 684 KiB (28) and stylesheets 350 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    77 KiB

    1 image is downloaded at several times the size a phone draws it, for example Protective-Catalog.jpg at 1,014 px wide, shown at 233 px. Resized copies would save about 77 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (355 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8893
  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 6965
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (12 characters)

    Your title is only 12 characters: “Sigma Paints”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 54 internal links, 10 external

    The homepage links to 54 pages on sigmapaints.com and 10 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://sigmapaints.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sigmapaints.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (232 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 2 pages share a title

    / and /ar all use the title “Sigma Paints”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    /wishlist, /store-locator, /our-story, /where-we-are, /our-commitments and /color and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /wishlist, whose canonical is /shop/wishlist. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages without an H1

    /wishlist, /store-locator, /our-story, /where-we-are, /our-commitments and /color and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages with very little text

    /wishlist, /store-locator, /where-we-are, /idea, /coming-soon and /ar and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    8 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (sigmapaints.com).

  • Valid certificate (31 days left)

    The certificate from GoDaddy.com, Inc. · Go Daddy Secure Certificate Authority - G2 verifies for sigmapaints.com and is valid for another 31 days.

  • http:// redirects to https

    http://sigmapaints.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (36 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    sigmapaints.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    sigmapaints.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    sigmapaints.com was registered in Jul 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    sigmapaints.com is registered until Jul 2027.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 181 words

    The homepage has only about 181 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us” and “Contact”.

  • 2 short forms

    2 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2019.
  • It runs WordPress 5.8.18; the current release is 7.1.3.

Stack

CMS
WordPress 5.8.18
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics
Hosting
GoDaddy

Upkeep, stack, hiring and company data from programmable.info

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