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silverdiner.com website review
Visit site (opens in a new tab)Reviewed 1 November 202637 issues · 80 checks
This review found 37 issues worth fixing on silverdiner.com, 10 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #84,855 of 108,860 reviewed websitesbeats 19%
- #52,558 of 61,765 online storesbeats 12%
- #795 of 1,280 Squarespace websitesbeats 30%
Closest competitors among online stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 722 ms |
| May 16, 2026 | 684 ms |
| May 23, 2026 | 682 ms |
| May 30, 2026 | 674 ms |
| Jun 6, 2026 | 679 ms |
| Jun 13, 2026 | 679 ms |
| Jun 20, 2026 | 698 ms |
| Jun 27, 2026 | 716 ms |
| Jul 4, 2026 | 715 ms |
| Jul 11, 2026 | 718 ms |
| Jul 18, 2026 | 711 ms |
| Jul 25, 2026 | 706 ms |
| Aug 1, 2026 | 701 ms |
| Aug 8, 2026 | 717 ms |
| Aug 15, 2026 | 736 ms |
| Aug 22, 2026 | 757 ms |
| Aug 29, 2026 | 783 ms |
| Sep 5, 2026 | 798 ms |
| Sep 12, 2026 | 802 ms |
| Sep 19, 2026 | 810 ms |
| Sep 26, 2026 | 819 ms |
| Oct 3, 2026 | 832 ms |
| Oct 10, 2026 | 838 ms |
| Oct 17, 2026 | 834 ms |
| Oct 24, 2026 | 833 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 87 ms |
| May 16, 2026 | 83 ms |
| May 23, 2026 | 83 ms |
| May 30, 2026 | 83 ms |
| Jun 6, 2026 | 83 ms |
| Jun 13, 2026 | 83 ms |
| Jun 20, 2026 | 84 ms |
| Jun 27, 2026 | 84 ms |
| Jul 4, 2026 | 82 ms |
| Jul 11, 2026 | 81 ms |
| Jul 18, 2026 | 80 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 80 ms |
| Aug 15, 2026 | 81 ms |
| Aug 22, 2026 | 84 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 87 ms |
| Oct 3, 2026 | 88 ms |
| Oct 10, 2026 | 88 ms |
| Oct 17, 2026 | 92 ms |
| Oct 24, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
5.7 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.
Render-blocking requests
2.0 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Use efficient cache lifetimes
1.3 s · 222 KiB13 files are served with short cache lifetimes, so returning visitors download them again (222 KiB).
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Squarespace, Facebook and Google Tag Manager and others), adding 2.4 MB and 1.1 s of main-thread time.
Squarespace adds 691 ms
691 msSquarespace costs a phone 691 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
400 ms · 199 KiB5 images could be 199 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Legacy JavaScript
400 ms · 118 KiBPolyfills for old browsers add 118 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.
Reduce unused CSS
300 ms · 183 KiBAbout 183 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify JavaScript
150 ms · 42 KiB42 KiB could be saved by minifying JavaScript.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 73 ms
73 msYour server sent the HTML in 73 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.5 s
21.5 sYour largest element takes 21.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “3 Dollar Sodas.jpg”.
Time to Interactive: 21.7 s
21.7 sThe page becomes fully interactive after 21.7 s. Good is under 3.8 s.
First Contentful Paint: 5.3 s
5.3 sThe first text or image appears after 5.3 s on a phone. Good is under 1.8 s.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.201
0.201The layout shifts by 0.201 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 317 ms
317 msScripts block taps and scrolling for 317 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 114 ms
114 msReal visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 410 ms
410 msReal visitors wait 410 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 3.7 MB in 106 requests
3.7 MBYour homepage downloads 3.7 MB in 106 requests on a phone: scripts 2.3 MB (59), images 931 KiB (11) and fonts 310 KiB (12). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
5+Dollar+Shakes.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.06 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h1 → h3 and h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (12 characters)
Your title is only 12 characters: “Silver Diner”. Between 30 and 65 characters leaves room to say what you do and for whom.
5 H1 headlines
There are 5 <h1> headlines (“$3–$5–$25 FRIDAYS”, “Your Friday Plans Just Got Better.” and “BUDGET-FRIENDLY WITHOUT COMPROMISE”). One clear main headline is easier for people and search engines.
Meta description is long (198 characters)
Your meta description is 198 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5e9852ea88b473135ac…”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
83 internal links, 36 external
The homepage links to 83 pages on silverdiner.com and 36 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.silverdiner.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.silverdiner.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.silverdiner.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (409 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
https://www.silverdiner.com/menu-catering, https://www.silverdiner.com/secrets, https://www.silverdiner.com/giftcards and https://www.silverdiner.com/diner-perks have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
https://www.silverdiner.com/menus, https://www.silverdiner.com/group-events, https://www.silverdiner.com/our-story, https://www.silverdiner.com/secrets, https://www.silverdiner.com/community and https://www.silverdiner.com/news and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
https://www.silverdiner.com/secrets, https://www.silverdiner.com/community, https://www.silverdiner.com/gallery and https://www.silverdiner.com/the-dish have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.
2 checks passed
Tap targets are thumb-sized
15 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 18 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 248 words
The homepage has only about 248 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE”.
8 calls to action
The homepage has 8 calls to action, for example “CONTACT”, “Order Now” and “Folder: CONTACT”.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at silverdiner.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Squarespace
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Squarespace
Company
- Founded
- 1989
- Headquarters
- Rockville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on silverdiner.com, including 19 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.