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simonjersey.com website review

Visit site (opens in a new tab)Reviewed 20 October 202643 issues · 93 checks

This review found 43 issues worth fixing on simonjersey.com, 15 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s3.0 sMay 2Oct 173.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.3 s
May 9, 20263.3 s
May 16, 20263.3 s
May 23, 20263.4 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.2 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.2 s
Aug 22, 20263.3 s
Aug 29, 20263.3 s
Sep 5, 20263.4 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
148 ms135 msMay 2Oct 17137 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026136 ms
May 9, 2026138 ms
May 16, 2026142 ms
May 23, 2026144 ms
May 30, 2026146 ms
Jun 6, 2026146 ms
Jun 13, 2026146 ms
Jun 20, 2026146 ms
Jun 27, 2026145 ms
Jul 4, 2026144 ms
Jul 11, 2026141 ms
Jul 18, 2026138 ms
Jul 25, 2026136 ms
Aug 1, 2026136 ms
Aug 8, 2026136 ms
Aug 15, 2026137 ms
Aug 22, 2026139 ms
Aug 29, 2026139 ms
Sep 5, 2026142 ms
Sep 12, 2026142 ms
Sep 19, 2026144 ms
Sep 26, 2026145 ms
Oct 3, 2026142 ms
Oct 10, 2026139 ms
Oct 17, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of simonjersey.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. simonjersey.com at 0.7 s0.7 s
  2. simonjersey.com at 1.4 s1.4 s
  3. simonjersey.com at 2.0 s2.0 s
  4. simonjersey.com at 2.7 s2.7 s
  5. simonjersey.com at 3.4 s3.4 s
  6. simonjersey.com at 4.1 s4.1 s
  7. simonjersey.com at 4.8 s4.8 s
  8. simonjersey.com at 5.4 s5.4 s

Speed

8 to fix43
  • Reduce unused JavaScript

    2.0 s · 646 KiB

    About 646 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ZenDesk and Klaviyo and others), adding 1.5 MB and 1.5 s of main-thread time.

  • Google Tag Manager adds 879 ms

    879 ms

    Google Tag Manager costs a phone 879 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • ZenDesk adds 240 ms

    240 ms

    ZenDesk costs a phone 240 ms of main-thread work and 383 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 239 ms

    239 ms

    Klaviyo costs a phone 239 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,844 HTML elements

    The page has 1,844 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 236 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    109 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 69 but mobile only 43. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 102 ms

    102 ms

    Your server sent the HTML in 102 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.0 s

    10.0 s

    Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Seasonal”.

  • Time to Interactive: 17.3 s

    17.3 s

    The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

  • Total Blocking Time: 956 ms

    956 ms

    Scripts block taps and scrolling for 956 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 136 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 147 ms

    147 ms

    Real visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.051

    0.051

    The layout barely moves while loading (CLS 0.051, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 96 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 96 requests on a phone: scripts 1.5 MB (53), fonts 289 KiB (7) and images 211 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (142 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 8486
  • Certain ARIA roles must be contained by particular parents (4 elements)

    Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 53 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 341 internal links, 10 external

    The homepage links to 341 pages on simonjersey.com and 10 external pages.

6 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Simon Jersey has designed uniforms in Manchester since 1971 — for healthcare, hospitality, beauty and corporate teams a…”.

  • One H1 headline

    Your main headline reads: “Uniform but different.”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Simon Jersey - Staff Uniform & Workwear Suppliers”.

  • Canonical URL set

    The canonical URL is https://www.simonjersey.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.simonjersey.com/sitemap-index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,050 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.simonjersey.com/llms.txt (1 KiB, 0 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

5 to fix69
  • 4 pages point its canonical at the homepage

    https://www.simonjersey.com/currency/GBP, https://www.simonjersey.com/currency/EUR, https://www.simonjersey.com/currency/AUD and https://www.simonjersey.com/currency/USD declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 1 linked page hidden from search

    https://www.simonjersey.com/wishlist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 5 pages share a title

    /, https://www.simonjersey.com/currency/GBP, https://www.simonjersey.com/currency/EUR, https://www.simonjersey.com/currency/AUD and https://www.simonjersey.com/currency/USD all use the title “Simon Jersey - Staff Uniform & Workwear Suppliers”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    https://www.simonjersey.com/currency/GBP, https://www.simonjersey.com/currency/EUR, https://www.simonjersey.com/currency/AUD and https://www.simonjersey.com/currency/USD use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.simonjersey.com/wishlist has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 440 words of copy

    The homepage carries about 440 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “10% Off Your First Order”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “SHOP BY”, “BULK BUY WORKWEAR” and “SHOP ALL”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simonjersey.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Bootstrap
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on simonjersey.com, including 16 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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