simplehuman.nl website review

8 third-party services load with your homepage (Google Tag Manager, Yotpo and Klaviyo and others), adding 9.7 MB and 1.0 s of main-thread time.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 68 ms of main-thread work and 8.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Google Tag Manager costs a phone 457 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 431 KiB of JavaScript is downloaded but never used on this page.

7 long tasks block the main thread while loading, the longest for 305 ms. During a long task the page ignores taps.

A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 files are served with short cache lifetimes, so returning visitors download them again (250 KiB).

3 images could be 113 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 42 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Opvouwbare spiegel met sensor”. Most of its time is element render delay (2.5 s).

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 441 ms in total while the page loads. Good is under 200 ms.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 11.1 MB in 233 requests on a phone: media 8.6 MB (1), scripts 1.3 MB (88) and other files 700 KiB (86). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example sensor_mirror.jpg at 1,536 px wide, shown at 299 px. Resized copies would save about 82 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 3.14 g of CO₂e: 377.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 4 <h1> headlines (“Simplehuman EU - Homepage”, “Product Showcase” and “Our Latest Collections”). One clear main headline is easier for people and search engines.

Your meta description is 292 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.simplehuman.fr)”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 131 pages on simplehuman.nl and 39 external pages.

/collections/refills-liners is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/pages/category-sensor-pump, /pages/category-sensor-mirror, /pages/category-sensor-can, /pages/category-step-can, /pages/category-recycling and /pages/indepth-liquid-sensor-pump and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/refills-liners and /collections/matte-black-shop have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=28001621&tm=gtm002&Ver=2&mid=86e01946-6fbe-40b5-b42c-d319137d52ce&bo=1&sid=5b0eeb30dbe111f1b5a04bd7271e5b4c&vid=5b0f20a0dbe111f18797353c773318a0&vids=1&msclkid=N&pi=91.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: $ is not defined”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 links from your homepage to your own site are broken, for example https://www.simplehuman.nl/products/odorsorb-pod-refill (network).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

simplehuman.nl's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 166 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

simplehuman.nl has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

simplehuman.nl has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

simplehuman.nl has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.