simplemodern.com website review

A phone's processor spends 4.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Facebook and cloudfront.net and others), adding 2.1 MB and 1.7 s of main-thread time.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 707 ms of main-thread work and 925 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

21 images could be 279 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

About 530 KiB of JavaScript is downloaded but never used on this page.

19 files are served with short cache lifetimes, so returning visitors download them again (304 KiB).

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

12 long tasks block the main thread while loading, the longest for 321 ms. During a long task the page ignores taps.

The page has 1,771 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 23.6 s. Good is under 3.8 s.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Two women smiling in holiday sweaters, holding a wrapped gi…”.

Scripts block taps and scrolling for 929 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

45 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 4.3 MB in 294 requests on a phone: scripts 2.1 MB (111), images 1.0 MB (85) and other files 617 KiB (78). Under 2 MB keeps phones on slow connections fast.

5 images further down the page (104 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 79 characters, so Google will cut it off around 60: “Stylish Water Bottles, Travel Mugs, Food Storage, and Backpacks – Simple Modern”.

The homepage links to 213 pages on simplemodern.com and 23 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/pages/careers has no meta description, so Google writes the search snippet from whatever text it finds.

/collections/mesa-1, /collections/trek-tumbler, /collections/summit, /collections/rally, /collections/voyager-tumblers and /collections/sidekick and 1 other use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

12 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 'gtag'”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

simplemodern.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

The homepage has only about 200 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

DMARC is set to p=none, so mail pretending to be simplemodern.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.