simplestairsolutions.com website review

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

The page has 2,394 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 117 ms of main-thread work and 460 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 third-party services load with your homepage (Shopify, shop.app and JSDelivr CDN), adding 469 KiB and 117 ms of main-thread time.

5 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

About 21 KiB of JavaScript is downloaded but never used on this page.

1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your meta description is 256 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 33 pages on simplestairsolutions.com and 5 external pages.

https://simplestairsolutions.com/products/riser, https://simplestairsolutions.com/products/open-one-side-tread and https://simplestairsolutions.com/products/vent all use the title “Open One-Side Tread Stair Nosings | Custom-Fit | Simple Stair Solutio…”. Search engines can't tell which page to show for a search, so each competes with the others.

https://simplestairsolutions.com/collections/all, https://simplestairsolutions.com/pages/custom-orders, https://simplestairsolutions.com/pages/contact, https://simplestairsolutions.com/policies/refund-policy and https://simplestairsolutions.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://simplestairsolutions.com/products/riser, https://simplestairsolutions.com/products/open-one-side-tread and https://simplestairsolutions.com/products/vent use the same meta description. A description written for each page earns more clicks.

https://simplestairsolutions.com/pages/custom-orders has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 221 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.