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simpletics.com website review

Visit site (opens in a new tab)Reviewed 12 November 202631 issues · 86 checks

This review found 31 issues worth fixing on simpletics.com, 6 of them high impact, across 86 checks. The most urgent: main-thread work: 9.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.6 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
1.2 s312 msMay 23Nov 7410 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.0 s
Jun 13, 2026959 ms
Jun 20, 2026940 ms
Jun 27, 2026902 ms
Jul 4, 2026929 ms
Jul 11, 2026945 ms
Jul 18, 2026965 ms
Jul 25, 2026967 ms
Aug 1, 2026870 ms
Aug 8, 2026772 ms
Aug 15, 2026698 ms
Aug 22, 2026708 ms
Aug 29, 2026713 ms
Sep 5, 2026724 ms
Sep 12, 2026742 ms
Sep 19, 2026715 ms
Sep 26, 2026703 ms
Oct 3, 2026698 ms
Oct 10, 2026705 ms
Oct 17, 2026690 ms
Oct 24, 2026693 ms
Oct 31, 2026644 ms
Nov 7, 2026410 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of simpletics.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. simpletics.com at 1.3 s1.3 s
  2. simpletics.com at 2.6 s2.6 s
  3. simpletics.com at 3.9 s3.9 s
  4. simpletics.com at 5.2 s5.2 s
  5. simpletics.com at 6.5 s6.5 s
  6. simpletics.com at 7.8 s7.8 s
  7. simpletics.com at 9.1 s9.1 s
  8. simpletics.com at 10.4 s10.4 s

Speed

11 to fix77
  • Main-thread work: 9.4 s

    A phone's processor spends 9.4 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, JSDelivr CDN and heatmap.com and others), adding 1.7 MB and 1.6 s of main-thread time.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • alia-prod.com adds 664 ms

    664 ms

    alia-prod.com costs a phone 664 ms of main-thread work and 654 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 341 KiB

    About 341 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2,703 HTML elements

    The page has 2,703 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • JSDelivr CDN adds 266 ms

    266 ms

    JSDelivr CDN costs a phone 266 ms of main-thread work and 43 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • heatmap.com adds 256 ms

    256 ms

    heatmap.com costs a phone 256 ms of main-thread work and 95 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 155 ms

    155 ms

    Klaviyo costs a phone 155 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 94 ms

    94 ms

    Shopify costs a phone 94 ms of main-thread work and 449 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    216 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (216 KiB).

  • Improve image delivery

    214 KiB

    6 images could be 214 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    150 ms · 63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 15.9 s

    15.9 s

    The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 390 ms

    390 ms

    Real visitors wait 390 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three men with naturally styled hair, Simpletics”.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 574 ms

    574 ms

    Real visitors wait 574 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 50% faster for real visitors

    -50%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 1.1 s to 410 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 189 ms

    189 ms

    Scripts block the page for only 189 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.2 MB in 415 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 415 requests on a phone: other files 1.5 MB (275), scripts 1.2 MB (92) and images 970 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (735 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 143.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 102 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 61 internal links, 8 external

    The homepage links to 61 pages on simpletics.com and 8 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Men's hair styling products: sea salt spray, hair clay, texture powder and curl mousse. Free US shipping from $35 and o…”.

  • One H1 headline

    Your main headline reads: “Black Friday Is Here.”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Simpletics | Hair Styling Products for Men”.

  • Canonical URL set

    The canonical URL is https://simpletics.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://simpletics.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,824 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://simpletics.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://simpletics.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://simpletics.com/pages/reviews has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9276
  • 1 broken image

    1 image failed to load on a phone, for example https://simpletics.com/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 503 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    14 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,379 words of copy

    The homepage carries about 1,379 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Black Friday”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop All”, “Shop All→” and “Shop Black Friday”.

  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 174 testimonial or review blocks, 7 customer or partner logos, 34 trust badges and “Trusted by 300,000+ customers”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simpletics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Schema Plus For Seo · Yoast Seo · Trymry · Revenuehunt · goaffpro.com · cloudfront.net · loox.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
SvelteKit
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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