simplyframed.com website review

Google Tag Manager costs a phone 2.2 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.6 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Hubspot and Privy and others), adding 3.1 MB and 3.0 s of main-thread time.

About 1.7 MB of JavaScript is downloaded but never used on this page.

27 files are served with short cache lifetimes, so returning visitors download them again (768 KiB).

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

20 long tasks block the main thread while loading, the longest for 428 ms. During a long task the page ignores taps.

Hubspot costs a phone 257 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Privy costs a phone 185 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 images could be 71 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

4 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 40.2 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Your homepage downloads 7.1 MB in 243 requests on a phone: scripts 3.5 MB (89), other files 2.2 MB (92) and fonts 777 KiB (10). Under 2 MB keeps phones on slow connections fast.

2 images (76 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (31 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 240.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

11 tap targets are too small or too close together to hit reliably with a finger.

6 images have no alt text, which hurts accessibility and image search.

Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 59 pages on simplyframed.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://simplyframed.com/design/SVpfATaaFRgxbkMSfMZ1x5MBpMMeACsSPsHHwBKsPPmAW8AH10 and https://simplyframed.com/design/SVpfATaaFRgxbkMSfMZ1x5MBpMMeACsSPsHHwPPmAW8AH10 are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://simplyframed.com/design/SVpfATaaFRgxbkMSfMZ1x5MBpMMeACsSPsHHwBKsPPmAW8AH10 and https://simplyframed.com/design/SVpfATaaFRgxbkMSfMZ1x5MBpMMeACsSPsHHwPPmAW8AH10 all use the title “Simply Framed — Design a Custom Frame”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://simplyframed.com/design/SVpfATaaFRgxbkMSfMZ1x5MBpMMeACsSPsHHwBKsPPmAW8AH10, https://simplyframed.com/trade, https://simplyframed.com/pages/for-business, https://simplyframed.com/pages/for-artists, https://simplyframed.com/pages/for-home and https://simplyframed.com/pages/request-a-quote and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://simplyframed.com/collections, whose canonical is https://simplyframed.com/collections/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://simplyframed.com/design/SVpfATaaFRgxbkMSfMZ1x5MBpMMeACsSPsHHwBKsPPmAW8AH10, https://simplyframed.com/collections and https://simplyframed.com/design/SVpfATaaFRgxbkMSfMZ1x5MBpMMeACsSPsHHwPPmAW8AH10 have no <h1> headline, so visitors and search engines get no clear main topic.

https://simplyframed.com/pages/request-a-quote and https://simplyframed.com/pages/contact-sales have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://simplyframed.com/collections took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5510903&Ver=2&mid=84dabdbf-eb26-4b9f-a6af-1eaf83c5b5f7&bo=1&sid=c59f78d0da3011f1b0ad271b0eabce82&vid=c59f90c0da3011f1b509452b7ebbd029&vids=1&msclkid=N&pi=918639831&lg=.

5 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: SearchForm is not defined”.

Social proof on the homepage: 43 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 616 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 38 cookies, 9 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.