simplygoodcoffee.com website review

8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 912 KiB and 978 ms of main-thread time.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

Google Tag Manager costs a phone 408 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 297 KiB of JavaScript is downloaded but never used on this page.

7 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.

13 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

About 16 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 618 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 93 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

8 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.3 MB in 248 requests on a phone: scripts 1.1 MB (91), other files 817 KiB (106) and fonts 181 KiB (5). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

6 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“” and “Plastic-Free Automatic Coffee Brewing”). One clear main headline is easier for people and search engines.

The homepage links to 78 pages on simplygoodcoffee.com and 18 external pages.

https://simplygoodcoffee.com/products/showerhead-for-olson-coffee-brewer, https://simplygoodcoffee.com/products/brewer-lid-for-olson-coffee-brewer, https://simplygoodcoffee.com/products/filter-basket-lid-for-olson-coffee-brewer and https://simplygoodcoffee.com/products/filter-basket-for-olson-coffee-brewer declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

https://simplygoodcoffee.com/products/glass-carafe-with-lid-for-the-brewer-plastic-free, https://simplygoodcoffee.com/products/carafe-lid-for-plastic-free-brewer, https://simplygoodcoffee.com/products/filter-basket-lid-for-the-brewer-plastic-free, https://simplygoodcoffee.com/products/filter-basket-without-lid-for-the-brewer-plastic-free, https://simplygoodcoffee.com/products/showerhead-for-the-brewer-plastic-free and https://simplygoodcoffee.com/products/water-reservoir-lid-for-the-brewer-plastic-free are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/, https://simplygoodcoffee.com/products/showerhead-for-olson-coffee-brewer, https://simplygoodcoffee.com/products/brewer-lid-for-olson-coffee-brewer, https://simplygoodcoffee.com/products/filter-basket-lid-for-olson-coffee-brewer and https://simplygoodcoffee.com/products/filter-basket-for-olson-coffee-brewer all use the title “Simply Good Coffee - America's Best Drip Coffee Makers”. Search engines can't tell which page to show for a search, so each competes with the others.

https://simplygoodcoffee.com/collections/accessories and https://simplygoodcoffee.com/collections/cleaning have no meta description, so Google writes the search snippet from whatever text it finds.

https://simplygoodcoffee.com/products/showerhead-for-olson-coffee-brewer, https://simplygoodcoffee.com/products/brewer-lid-for-olson-coffee-brewer, https://simplygoodcoffee.com/products/filter-basket-lid-for-olson-coffee-brewer and https://simplygoodcoffee.com/products/filter-basket-for-olson-coffee-brewer use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,288 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.