simplymakingit.com website review

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

9 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 51 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

7 third-party services load with your homepage (Klaviyo, Shopify and Hexton and others), adding 373 KiB and 149 ms of main-thread time.

1 long task block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

About 16 KiB of CSS is downloaded but never applied on this page.

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 4.9 s. Good is under 3.8 s.

The layout shifts by 0.123 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 200 requests on a phone: images 947 KiB (22), other files 799 KiB (110) and scripts 536 KiB (60). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 7 elements on the page fail this check, rated critical by axe-core.

10 tap targets are too small or too close together to hit reliably with a finger.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

7 elements use ARIA attributes their role does not allow, which confuses screen readers.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Your title is only 16 characters: “Simply Making It”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 66 pages on simplymakingit.com and 4 external pages.

https://simplymakingit.com/collections/goat-milk-soap, https://simplymakingit.com/collections/lotions, https://simplymakingit.com/collections/lip-and-body, https://simplymakingit.com/collections/all, https://simplymakingit.com/collections/home and https://simplymakingit.com/collections/soap-savers and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://simplymakingit.com/collections/artwork/Paintings+Art+Stamps, whose canonical is https://simplymakingit.com/collections/artwork. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://simplymakingit.com/#.

8 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Social proof on the homepage: 21 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 560 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.