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simthreads.com website review

Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 89 checks

This review found 43 issues worth fixing on simthreads.com, 16 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.4 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
227 ms122 msMay 16Oct 31170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026215 ms
May 23, 2026196 ms
May 30, 2026170 ms
Jun 6, 2026158 ms
Jun 13, 2026149 ms
Jun 20, 2026143 ms
Jun 27, 2026134 ms
Jul 4, 2026136 ms
Jul 11, 2026137 ms
Jul 18, 2026139 ms
Jul 25, 2026137 ms
Aug 1, 2026135 ms
Aug 8, 2026140 ms
Aug 15, 2026154 ms
Aug 22, 2026153 ms
Aug 29, 2026152 ms
Sep 5, 2026164 ms
Sep 12, 2026154 ms
Sep 19, 2026168 ms
Sep 26, 2026168 ms
Oct 3, 2026149 ms
Oct 10, 2026155 ms
Oct 17, 2026161 ms
Oct 24, 2026167 ms
Oct 31, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of simthreads.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. simthreads.com at 1.3 s1.3 s
  2. simthreads.com at 2.5 s2.5 s
  3. simthreads.com at 3.8 s3.8 s
  4. simthreads.com at 5.0 s5.0 s
  5. simthreads.com at 6.3 s6.3 s
  6. simthreads.com at 7.5 s7.5 s
  7. simthreads.com at 8.8 s8.8 s
  8. simthreads.com at 10.0 s10.0 s

Speed

12 to fix44
  • Improve image delivery

    1.9 s · 12.1 MB

    25 images could be 12.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.7 s

    A phone's processor spends 8.7 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,438 HTML elements

    The page has 3,438 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Facebook and Google CDN and others), adding 3.8 MB and 1.2 s of main-thread time.

  • Shopify adds 560 ms

    560 ms

    Shopify costs a phone 560 ms of main-thread work and 2.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    725 KiB

    About 725 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    450 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 506 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    499 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (499 KiB).

  • Google CDN adds 202 ms

    202 ms

    Google CDN costs a phone 202 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 27.2 s

    27.2 s

    The page becomes fully interactive after 27.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 792 ms

    792 ms

    Real visitors wait 792 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 215 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

6 to fix29
  • 1 image over 500 KB

    videoplayback_3_2000x.gif weighs 17.6 MB. On a phone connection a single image that size takes seconds.

  • Page weight: 18.0 MB in 452 requests

    18.0 MB

    Your homepage downloads 18.0 MB in 452 requests on a phone: images 14.3 MB (44), scripts 2.1 MB (192) and other files 956 KiB (180). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (18.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 16 images below the first screen load straight away

    16 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    videoplayback_3_2000x.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    312 KiB

    3 images are downloaded at several times the size a phone draws them, for example 4.10.4.jpg at 1,536 px wide, shown at 298 px. Resized copies would save about 312 KiB.

  • About 5.1 g of CO₂ per visit

    5.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.10 g of CO₂e: 611.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8890
  • 30 text elements with low contrast

    30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 78 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8575
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (132 characters)

    Your title is 132 characters, so Google will cut it off around 60: “Simthread Official Online Store,for new & advanced sewers/embroiderers — Simthread - High…”.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 156 internal links, 5 external

    The homepage links to 156 pages on simthreads.com and 5 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.simthreads.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.simthreads.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,033 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.simthreads.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 6 pages without a meta description

    https://www.simthreads.com/collections/summer-sale-1, https://www.simthreads.com/collections/halloween-sale, https://www.simthreads.com/collections/single-colors-500-meters, https://www.simthreads.com/collections/machine-embroidery-thread-box-sets, https://www.simthreads.com/collections/upgraded-snap-spools-thread and https://www.simthreads.com/collections/reflective-thread have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'dataset')”.

  • 16 distorted images

    16 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    49 of 53 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 747 words of copy

    The homepage carries about 747 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact Us”, “Track Order” and “Download Color Conversion Chart”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 75 testimonial or review blocks and a star rating.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simthreads.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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