Website review, no card needed
simuero.com website review
Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 82 checks
This review found 32 issues worth fixing on simuero.com, 14 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #28,531 of 100,546 reviewed websitesbeats 66%
- #18,542 of 55,414 online storesbeats 60%
- #17,911 of 50,335 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 220 ms |
| May 30, 2026 | 221 ms |
| Jun 6, 2026 | 221 ms |
| Jun 13, 2026 | 222 ms |
| Jun 20, 2026 | 234 ms |
| Jun 27, 2026 | 235 ms |
| Jul 4, 2026 | 236 ms |
| Jul 11, 2026 | 253 ms |
| Jul 18, 2026 | 260 ms |
| Jul 25, 2026 | 273 ms |
| Aug 1, 2026 | 291 ms |
| Aug 8, 2026 | 311 ms |
| Aug 15, 2026 | 336 ms |
| Aug 22, 2026 | 360 ms |
| Aug 29, 2026 | 368 ms |
| Sep 5, 2026 | 395 ms |
| Sep 12, 2026 | 452 ms |
| Sep 19, 2026 | 475 ms |
| Sep 26, 2026 | 495 ms |
| Oct 3, 2026 | 485 ms |
| Oct 10, 2026 | 419 ms |
| Oct 17, 2026 | 427 ms |
| Oct 24, 2026 | 437 ms |
| Oct 31, 2026 | 430 ms |
| Nov 7, 2026 | 439 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.2 s · 595 KiBAbout 595 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.3 s26 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
7,638 HTML elements
The page has 7,638 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Google Tag Manager and Clarity and others), adding 1.2 MB and 760 ms of main-thread time.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
rebuyengine.com adds 267 ms
267 msrebuyengine.com costs a phone 267 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 91 ms
91 msShopify costs a phone 91 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.
Reduce unused CSS
45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
43 KiB7 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 80 ms
80 msYour server sent the HTML in 80 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.2 s
11.2 sYour largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SIMUERO, S.L. uses its own and third-party cookies (such as…”.
Time to Interactive: 14.2 s
14.2 sThe page becomes fully interactive after 14.2 s. Good is under 3.8 s.
Real-user INP: 223 ms
223 msReal visitors wait 223 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 97% slower for real visitors
+97%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 220 ms to 439 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 545 ms
545 msReal visitors wait 545 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 192 ms
192 msScripts block the page for only 192 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 300 requests
3.0 MBYour homepage downloads 3.0 MB in 300 requests on a phone: scripts 1.3 MB (93), other files 873 KiB (129) and images 512 KiB (28). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (244 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (16 elements)
Scrollable region must have keyboard access: 16 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (17 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
225 internal links, 9 external
The homepage links to 225 pages on simuero.com and 9 external pages.
8 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Handcrafted jewelry produced in limited quantities. We design, create, manufacture and wear our pieces. Simuero: Creati…”.
One H1 headline
Your main headline reads: “Simuero”.
Title: 50 characters
Your title is a healthy 50 characters: “SIMUERO - Creating, Crafting and Wearing – Simuero”.
Canonical URL set
The canonical URL is https://simuero.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://simuero.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,464 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://simuero.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://simuero.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://simuero.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
https://simuero.com/customer_authentication/redirect, https://simuero.com/policies/shipping-policy and https://simuero.com/collections/new-pieces have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://simuero.com/collections/handmade-jewelry-shop, https://simuero.com/customer_authentication/redirect, https://simuero.com/policies/shipping-policy, https://simuero.com/collections/best-seller-jewelry, https://simuero.com/collections/new-pieces and https://simuero.com/collections/bags and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “TypeError: Cannot read properties of null (reading 'discountCodes')”.
2 checks passed
Tap targets are thumb-sized
101 of 104 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 280 words of copy
The homepage carries about 280 words of visible text.
4 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Apply”, “Shop” and “Contact”.
10 short forms
10 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simuero.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Microsoft Clarity · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Rebuy Personalization Engine · Gdpr Cookie Consent · Essential Post Purchase Upsell · Biscuits Bundles · Restockrocket · rebuyengine.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Valencia
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on simuero.com, including 14 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.