sis.bg website review

91 files are served with short cache lifetimes, so returning visitors download them again (4.6 MB).

64 files block the first paint until they finish downloading. Deferring or inlining them could save about 14.1 s.

About 1.6 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 8.1 s faster on a phone.

About 832 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

338 KiB could be saved by minifying CSS.

6 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.5 MB and 870 ms of main-thread time.

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

Google CDN costs a phone 419 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 337 ms of main-thread work and 610 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

12 long tasks block the main thread while loading, the longest for 206 ms. During a long task the page ignores taps.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

12 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 12.8 s on a phone. Good is under 1.8 s.

Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ИНВЕСТИЦИОНЕН ПОСРЕДНИК SIS.С ГРИЖА ЗА ВАШИТЕ ФИНАНСИ ЗА НАС”.

The page becomes fully interactive after 27.2 s. Good is under 3.8 s.

Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 266 ms in total while the page loads. Good is under 200 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.6 MB in 120 requests on a phone: images 2.3 MB (16), scripts 1.9 MB (48) and stylesheets 1.7 MB (40). Under 2 MB keeps phones on slow connections fast.

logo-1024x831-1.jpg weighs 1.8 MB. On a phone connection a single image that size takes seconds.

6 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

104 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 button has no accessible name, so screen readers announce just “button”.

1 image has no alt text, which hurts accessibility and image search.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

Your title is only 29 characters: “Инвестиционен посредник - SIS”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“Инвестиционен посредник SIS. С грижа за Вашите фи…” and “Инвестиционен посредник SIS.С грижа за Вашите фин…”). One clear main headline is easier for people and search engines.

The homepage links to 87 pages on sis.bg and 5 external pages.

There is no https://sis.bg/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://sis.bg/za-nas/nashata-misiya, https://sis.bg/za-nas/ekip, https://sis.bg/deinosti, https://sis.bg/deinosti/brokerski-uslugi, https://sis.bg/deinosti/doveritelno-upravlenie and https://sis.bg/deinosti/finansovi-analizi and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://sis.bg/za-nas/nashata-misiya, https://sis.bg/za-nas/ekip, https://sis.bg/deinosti, https://sis.bg/deinosti/brokerski-uslugi, https://sis.bg/deinosti/doveritelno-upravlenie and https://sis.bg/deinosti/finansovi-analizi and 4 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://sis.bg/deinosti/doveritelno-upravlenie, https://sis.bg/deinosti/finansovi-analizi, https://sis.bg/deinosti/sis-bgtrader, https://sis.bg/category/aktsenti, https://sis.bg/category/aktsenti/novini and https://sis.bg/analizi and 2 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.leadengine-wp.com/agency/wp-content/themes/leadengine/images/logo-2.png.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 399 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.