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sisd.ae website review
Visit site (opens in a new tab)Reviewed 2 November 202631 issues · 79 checks
This review found 31 issues worth fixing on sisd.ae, 8 of them high impact, across 79 checks. The most urgent: page weight: 13.2 MB in 92 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 286 ms |
| May 23, 2026 | 287 ms |
| May 30, 2026 | 287 ms |
| Jun 6, 2026 | 286 ms |
| Jun 13, 2026 | 285 ms |
| Jun 20, 2026 | 286 ms |
| Jun 27, 2026 | 293 ms |
| Jul 4, 2026 | 303 ms |
| Jul 11, 2026 | 313 ms |
| Jul 18, 2026 | 326 ms |
| Jul 25, 2026 | 335 ms |
| Aug 1, 2026 | 336 ms |
| Aug 8, 2026 | 319 ms |
| Aug 15, 2026 | 280 ms |
| Aug 22, 2026 | 248 ms |
| Aug 29, 2026 | 236 ms |
| Sep 5, 2026 | 237 ms |
| Sep 12, 2026 | 250 ms |
| Sep 19, 2026 | 263 ms |
| Sep 26, 2026 | 267 ms |
| Oct 3, 2026 | 271 ms |
| Oct 10, 2026 | 280 ms |
| Oct 17, 2026 | 286 ms |
| Oct 24, 2026 | 291 ms |
| Oct 31, 2026 | 298 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.9 s
2.3 s
2.8 s
3.2 s
3.7 s
Speed
Render-blocking requests
1.0 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, commoninja.com and Dynatrace and others), adding 1.5 MB and 1.2 s of main-thread time.
Reduce unused JavaScript
450 ms · 823 KiBAbout 823 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 860 ms
860 msGoogle Tag Manager costs a phone 860 ms of main-thread work and 801 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 104 KiBAbout 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 223 KiB28 files are served with short cache lifetimes, so returning visitors download them again (223 KiB).
commoninja.com adds 312 ms
312 mscommoninja.com costs a phone 312 ms of main-thread work and 671 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 35 KiB1 image could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.1 s
3.1 sReal visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.
Time to Interactive: 14.9 s
14.9 sThe page becomes fully interactive after 14.9 s. Good is under 3.8 s.
Largest Contentful Paint: 5.7 s
5.7 sYour largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Total Blocking Time: 926 ms
926 msScripts block taps and scrolling for 926 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 373 ms
373 msReal visitors wait 373 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 286 ms to 298 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 13.2 MB in 92 requests
13.2 MBYour homepage downloads 13.2 MB in 92 requests on a phone: media 10.8 MB (1), scripts 1.9 MB (48) and fonts 210 KiB (4). Under 2 MB keeps phones on slow connections fast.
About 3.8 g of CO₂ per visit
3.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.75 g of CO₂e: 450.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
45 text elements with low contrast
45 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (12 elements).
SEO
135 internal links, 19 external
The homepage links to 135 pages on sisd.ae and 19 external pages.
8 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Welcome to Swiss International Scientific School Dubai, a leading bilingual IB day and boarding school for Pre-K to Gra…”.
One H1 headline
Your main headline reads: “SWISS INTERNATIONAL SCHOOL DUBAI (SISD)”.
Title: 43 characters
Your title is a healthy 43 characters: “Swiss International Scientific School Dubai”.
Canonical URL set
The canonical URL is https://www.nordangliaeducation.com/sisd-dubai.
Structured data in place
Structured data found: EducationalOrganization and LocalBusiness.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nordangliaeducation.com/sitemap/corporate/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.nordangliaeducation.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,238 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.nordangliaeducation.com/sisd-dubai/admissions/online-application-form is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://www.nordangliaeducation.com/sisd-dubai and https://www.nordangliaeducation.com/sisd-dubai/admissions/online-application-form all use the title “Swiss International Scientific School Dubai”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.nordangliaeducation.com/sisd-dubai/admissions/online-application-form has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.nordangliaeducation.com/sisd-dubai/admissions/online-application-form has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://www.nordangliaeducation.com/sisd-dubai/academic-excellence/ibcp and https://www.nordangliaeducation.com/sisd-dubai/academic-excellence/bilingualism took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
15 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 13 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,335 words of copy
The homepage carries about 1,335 words of visible text.
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ENQUIRE NOW” and “APPLY NOW”.
27 calls to action
The homepage has 27 calls to action, for example “Enquire now”, “Apply Now” and “Contact Us”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 3 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sisd.ae, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- Azure
Hiring
- Hiring
- 1 open role
- Job board
- careers page
- Careers page
- careers.nordanglia.com (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on sisd.ae, including 20 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.