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sisterlytribe.com website review
Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 80 checks
This review found 30 issues worth fixing on sisterlytribe.com, 10 of them high impact, across 80 checks. The most urgent: main-thread work: 13.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #41,478 of 104,602 reviewed websitesbeats 55%
- #27,265 of 58,595 online storesbeats 47%
- #26,216 of 53,362 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 132 ms |
| May 23, 2026 | 145 ms |
| May 30, 2026 | 148 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 147 ms |
| Jun 27, 2026 | 145 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 142 ms |
| Jul 18, 2026 | 134 ms |
| Jul 25, 2026 | 131 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 133 ms |
| Aug 22, 2026 | 133 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 178 ms |
| Sep 19, 2026 | 197 ms |
| Sep 26, 2026 | 206 ms |
| Oct 3, 2026 | 196 ms |
| Oct 10, 2026 | 196 ms |
| Oct 17, 2026 | 193 ms |
| Oct 24, 2026 | 195 ms |
| Oct 31, 2026 | 193 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
2.9 s
3.4 s
Speed
Main-thread work: 13.5 s
A phone's processor spends 13.5 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,029 HTML elements
The page has 5,029 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Yotpo and Shopify and others), adding 1.5 MB and 1.5 s of main-thread time.
Render-blocking requests
850 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Improve image delivery
672 KiB19 images could be 672 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
614 KiBAbout 614 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 551 ms
551 msGoogle Tag Manager costs a phone 551 ms of main-thread work and 452 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 542 ms. During a long task the page ignores taps.
Yotpo adds 361 ms
361 msYotpo costs a phone 361 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 279 ms
279 msShopify costs a phone 279 ms of main-thread work and 421 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
292 KiB31 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).
Reduce unused CSS
30 ms · 46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 30 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
27 KiB27 KiB could be saved by minifying JavaScript.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Total Blocking Time: 3.6 s
3.6 sScripts block taps and scrolling for 3.6 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 22.1 s
22.1 sThe page becomes fully interactive after 22.1 s. Good is under 3.8 s.
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 132 ms to 193 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 187 ms
187 msReal visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 575 ms
575 msReal visitors wait 575 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 353 requests
4.8 MBYour homepage downloads 4.8 MB in 353 requests on a phone: images 2.2 MB (57), scripts 1.6 MB (157) and other files 698 KiB (111). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
12 tap targets too small
12 tap targets are too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (210 characters)
Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.
200 internal links, 5 external
The homepage links to 200 pages on sisterlytribe.com and 5 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Sisterly Tribe”.
Title: 62 characters
Your title is a healthy 62 characters: “Sisterly Tribe - Elevated Activewear for the studio and beyond”.
Canonical URL set
The canonical URL is https://sisterlytribe.com/en-us.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sisterlytribe.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,676 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://sisterlytribe.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without an H1
https://sisterlytribe.com/en-us/collections/news, https://sisterlytribe.com/en-us/collections/all-products, https://sisterlytribe.com/en-us/collections/leggings, https://sisterlytribe.com/en-us/collections/sport-bras, https://sisterlytribe.com/en-us/collections/tops and https://sisterlytribe.com/en-us/collections/all-bottoms have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 broken images
7 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/1072706884/886404647/square.jpg?1787735018.
12 small tap targets
12 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Error getting root domain AbortError: signal is aborted without reason”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 824 words of copy
The homepage carries about 824 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
32 calls to action
The homepage has 32 calls to action, for example “Shop by”, “Shop all clothing” and “Shop Now”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sisterlytribe.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yotpo Product Reviews · Klaviyo Email Marketing Sms · Inbox · Timesact Pre Order · T Lab Ai Translate · Triplewhale · Depict Search Merchandising · Covet Instagram Feed Reviews · Product Colors · digitaloceanspaces.com · cloudfront.net · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on sisterlytribe.com, including 17 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.