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sixpenny.com website review

Visit site (opens in a new tab)Reviewed 7 November 202636 issues · 85 checks

This review found 36 issues worth fixing on sixpenny.com, 11 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.4 sMay 16Oct 312.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.8 s
Oct 31, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
175 ms134 msMay 16Oct 31170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026148 ms
May 30, 2026145 ms
Jun 6, 2026148 ms
Jun 13, 2026153 ms
Jun 20, 2026154 ms
Jun 27, 2026160 ms
Jul 4, 2026160 ms
Jul 11, 2026154 ms
Jul 18, 2026154 ms
Jul 25, 2026149 ms
Aug 1, 2026146 ms
Aug 8, 2026141 ms
Aug 15, 2026139 ms
Aug 22, 2026144 ms
Aug 29, 2026140 ms
Sep 5, 2026142 ms
Sep 12, 2026142 ms
Sep 19, 2026141 ms
Sep 26, 2026145 ms
Oct 3, 2026148 ms
Oct 10, 2026149 ms
Oct 17, 2026151 ms
Oct 24, 2026162 ms
Oct 31, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sixpenny.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sixpenny.com at 0.4 s0.4 s
  2. sixpenny.com at 0.9 s0.9 s
  3. sixpenny.com at 1.3 s1.3 s
  4. sixpenny.com at 1.7 s1.7 s
  5. sixpenny.com at 2.2 s2.2 s
  6. sixpenny.com at 2.6 s2.6 s
  7. sixpenny.com at 3.0 s3.0 s
  8. sixpenny.com at 3.5 s3.5 s

Speed

9 to fix69
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 3,162 HTML elements

    The page has 3,162 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    380 ms · 598 KiB

    About 598 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 380 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, LiveChat and Shopify and others), adding 1.1 MB and 585 ms of main-thread time.

  • Improve image delivery

    683 KiB

    10 images could be 683 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 432 ms

    432 ms

    Google Tag Manager costs a phone 432 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • LiveChat adds 75 ms

    75 ms

    LiveChat costs a phone 75 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    67 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (67 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 12.1 s

    12.1 s

    The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.7 s

    3.7 s

    Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE GREAT INDOORS”. Most of its time is element render delay (2.4 s).

  • Total Blocking Time: 279 ms

    279 ms

    Scripts block taps and scrolling for 279 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 209 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 209 requests on a phone: scripts 1.4 MB (63), images 978 KiB (14) and other files 781 KiB (106). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (245 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9691
  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA dialog and alertdialog nodes should have an accessible name (2 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 24 form fields without a label

    24 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • Meta description is long (199 characters)

    Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 71 internal links, 3 external

    The homepage links to 71 pages on sixpenny.com and 3 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “THE GREAT INDOORS”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Sixpenny, Shop Timeless Elegance, Luxurious Comfort”.

  • Canonical URL set

    The canonical URL is https://sixpenny.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sixpenny.com/sitemap.xml.

AI search readiness

2 to fix70
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 2 AI crawlers

    Your robots.txt lets ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (309 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sixpenny.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://sixpenny.com/collections/side-tables has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://sixpenny.com/collections/sofas, https://sixpenny.com/collections/sectionals, https://sixpenny.com/collections/chairs, https://sixpenny.com/collections/ottomans and https://sixpenny.com/collections/shop-all-live have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://sixpenny.com/.

  • 8 small tap targets

    8 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 201 words

    The homepage has only about 201 words of visible text; thin pages give Google and first-time buyers little to go on.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE” and “Shop Seating”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “SUBSCRIBE”, “Shop All Live” and “Shop All Dine”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sixpenny.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Gdpr Cookie Consent · webmarked.net · klaviyo.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
Boulder

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on sixpenny.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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