sjsmith.com website review

12 images could be 5.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 71 (desktop: 93). Pages that score under 90 lose visitors before the first paint.

5 files are served with short cache lifetimes, so returning visitors download them again (94 KiB).

8 third-party services load with your homepage (Google Maps, Google Tag Manager and Google CDN and others), adding 1.4 MB and 574 ms of main-thread time.

About 201 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 410 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

Google Maps costs a phone 261 ms of main-thread work and 650 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 235 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,862 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

4 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.

6 KiB could be saved by minifying CSS.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “GAS. WELDING. SAFETY. SOLUTIONS. LET'S TALK. LEARN MORE”.

The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 71 ms to 69 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.1 MB in 96 requests on a phone: images 5.8 MB (44), scripts 770 KiB (27) and fonts 441 KiB (11). Under 2 MB keeps phones on slow connections fast.

3618421514609c4d17fc4b9ef948f794.webp weighs 5.1 MB. On a phone connection a single image that size takes seconds.

3 images are downloaded at several times the size a phone draws them, for example 3618421514609c4d17fc4b9ef948f794.webp at 3,768 px wide, shown at 360 px. Resized copies would save about 4.9 MB.

3 images further down the page (5.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (160 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 239.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

5 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 119 characters, so Google will cut it off around 60: “Bulk Gas Supply, Welding Supplies and Safety Equipment; Custom Gas Installation; Welding …”.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 593 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 516 pages on sjsmith.com and 10 external pages.

There is no https://sjsmith.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://sjsmith.com/gases/expert-consultation, https://sjsmith.com/gases/technical-gas-services and https://sjsmith.com/services/dry-ice, which answer with an error. Visitors hit a dead end and search engines drop them.

https://sjsmith.com/gases/portable-gas-solutions has no meta description, so Google writes the search snippet from whatever text it finds.

https://sjsmith.com/gases, https://sjsmith.com/gases/specialty-gases and https://sjsmith.com/gases/laser-gas use the same meta description. A description written for each page earns more clicks.

https://sjsmith.com/gases/industrial-gases and https://sjsmith.com/gases/portable-gas-solutions took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Google Maps JavaScript API error: BillingNotEnabledMapError https://developers.google.com/maps/documentation/javascript…”.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 444 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.