skicb.com website review

93 files are served with short cache lifetimes, so returning visitors download them again (3.6 MB).

About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

A phone's processor spends 10.0 s on main-thread work while loading, 6.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 12. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (YouTube, Google Tag Manager and snow.com and others), adding 2.5 MB and 2.0 s of main-thread time.

10 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 153 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 849 ms. During a long task the page ignores taps.

YouTube costs a phone 553 ms of main-thread work and 1,018 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

snow.com costs a phone 315 ms of main-thread work and 276 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 318 ms of main-thread work and 165 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

transcend-cdn.com costs a phone 269 ms of main-thread work and 169 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,532 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 23.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Group of Friends Skiing and Riding at Crested Butte”.

The page becomes fully interactive after 34.1 s. Good is under 3.8 s.

Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

The layout shifts by 0.376 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

30 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 150 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.4 MB in 267 requests on a phone: scripts 3.3 MB (65), images 3.3 MB (57) and fonts 404 KiB (14). Under 2 MB keeps phones on slow connections fast.

20180216_CB_Kozlowski_002 weighs 1.2 MB. On a phone connection a single image that size takes seconds.

1 image is downloaded at several times the size a phone draws it, for example 20180216_CB_Kozlowski_002 at 4,000 px wide, shown at 370 px. Resized copies would save about 1.1 MB.

5 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 251.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

14 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No XML sitemap at https://www.skicb.com/sitemap.xml, so Google discovers your pages only by following links.

5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

3 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 174 pages on skicb.com and 133 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://ats.everesttech.net/ats/ats?cmd=RT&AdvertiserID=11600&platform=TUMRI&ActionID=151&ActionName=Vail_RT_Container&ut1=Crested%20Butte:Home&ut2=https://www.skicb.com/&cachebuster=1793430546836.

9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

5 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

http://skicb.com does not redirect to https, so some visitors land on the insecure version.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

skicb.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

skicb.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

skicb.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,139 words of visible text.

skicb.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

skicb.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Microsoft Ads and Pinterest Tag and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 47 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.