skk.se website review

64 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

About 403 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

Your mobile performance score is 67 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

4 images could be 353 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page has 2,542 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Browsealoud costs a phone 83 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Google Tag Manager, Browsealoud and azure.com and others), adding 838 KiB and 374 ms of main-thread time.

About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Svensk lapphund i gula höstlöv. Foto: Irene Jonsson”.

The page becomes fully interactive after 13.1 s. Good is under 3.8 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

22 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 85 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 images are downloaded at several times the size a phone draws them, for example logotyp-gkk.svg at 750 px wide, shown at 32 px. Resized copies would save about 2.0 MB.

logotyp-gkk.svg weighs 673 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 4.0 MB in 88 requests on a phone: images 2.8 MB (47), scripts 935 KiB (22) and fonts 165 KiB (6). Under 2 MB keeps phones on slow connections fast.

1 image (235 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 21 characters: “Svenska Kennelklubben”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 312 pages on skk.se and 51 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.skk.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.skk.se/skk-lansklubbar, https://www.skk.se/BKK-start, https://www.skk.se/gakk-start, https://www.skk.se/hkk-start, https://www.skk.se/hakk-start and https://www.skk.se/jhkk-start and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

14 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 845 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.