Website review, no card needed

skit.ai logo

skit.ai website review

Visit site (opens in a new tab)Reviewed 26 October 202624 issues · 79 checks

This review found 24 issues worth fixing on skit.ai, 8 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.6 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 9, 20262.6 s
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.6 s
Jul 25, 20262.7 s
Aug 1, 20262.8 s
Aug 8, 20262.7 s
Aug 15, 20262.6 s
Aug 22, 20262.4 s
Aug 29, 20262.2 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
155 ms120 msMay 2Oct 17143 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026138 ms
May 9, 2026143 ms
May 16, 2026138 ms
May 23, 2026147 ms
May 30, 2026136 ms
Jun 6, 2026128 ms
Jun 13, 2026127 ms
Jun 20, 2026124 ms
Jun 27, 2026132 ms
Jul 4, 2026132 ms
Jul 11, 2026135 ms
Jul 18, 2026137 ms
Jul 25, 2026140 ms
Aug 1, 2026141 ms
Aug 8, 2026151 ms
Aug 15, 2026145 ms
Aug 22, 2026149 ms
Aug 29, 2026149 ms
Sep 5, 2026133 ms
Sep 12, 2026129 ms
Sep 19, 2026127 ms
Sep 26, 2026134 ms
Oct 3, 2026136 ms
Oct 10, 2026143 ms
Oct 17, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of skit.ai (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. skit.ai at 0.6 s0.6 s
  2. skit.ai at 1.2 s1.2 s
  3. skit.ai at 1.8 s1.8 s
  4. skit.ai at 2.4 s2.4 s
  5. skit.ai at 3.0 s3.0 s
  6. skit.ai at 3.6 s3.6 s
  7. skit.ai at 4.2 s4.2 s
  8. skit.ai at 4.8 s4.8 s

Speed

3 to fix65
  • Render-blocking requests

    2.6 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65 (desktop: 95). Pages that score under 90 lose visitors before the first paint.

  • 1,675 HTML elements

    The page has 1,675 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 84 KiB

    About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Google Fonts), adding 179 KiB and 0 ms of main-thread time.

  • Minify CSS

    15 KiB

    15 KiB could be saved by minifying CSS.

  • Phones get a much slower page than desktops

    Desktop scores 95 but mobile only 65. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 14 ms of it running JavaScript. That is comfortably low.

  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AI Debt Collection Software, Shaped by Billions of Real Con…”.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 7.6 s

    7.6 s

    The page becomes fully interactive after 7.6 s. Good is under 3.8 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 138 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 141 ms

    141 ms

    Real visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 28% faster for real visitors

    -28%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix90
  • 1 image far larger than shown

    94 KiB

    1 image is downloaded at several times the size a phone draws it, for example Salesforce.com_logo.svg-1030x721.webp at 1,030 px wide, shown at 71 px. Resized copies would save about 94 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (162 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.3 g of CO₂ per visit

    0.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.34 g of CO₂e: 40.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.2 MB in 48 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 48 requests on a phone: images 704 KiB (27), fonts 251 KiB (2) and HTML 181 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 9492
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (68 elements)

    All page content should be contained by landmarks: 68 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 42 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Skit.ai | AI Debt Collection Software for Modern Collection Teams.”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 48 internal links, 3 external

    The homepage links to 48 pages on skit.ai and 3 external pages.

6 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “AI debt collection software that scales teams, sharpens targeting, and outperforms agency-led models | Trusted by 120+ …”.

  • One H1 headline

    Your main headline reads: “AI Debt Collection Software, Shaped by Billions of Real Conversations.”.

  • Canonical URL set

    The canonical URL is https://skit.ai/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://skit.ai/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,891 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://skit.ai/llms.txt (39 KiB, 240 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 4 small tap targets

    4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,930 words of copy

    The homepage carries about 1,930 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Try Skit.ai Today”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact UsGet in touch with our team.”, “Book a demo” and “Try Skit.ai Today”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and HubSpot.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skit.ai, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Company

Employees
180
Headquarters
Bengaluru

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 24 issues on skit.ai, including 11 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25