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skmb.de website review
Visit site (opens in a new tab)Reviewed 22 October 202638 issues · 79 checks
This review found 38 issues worth fixing on skmb.de, 16 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.7 s |
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 107 ms |
| May 9, 2026 | 105 ms |
| May 16, 2026 | 105 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 105 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 108 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 109 ms |
| Aug 1, 2026 | 107 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 105 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 106 ms |
| Sep 26, 2026 | 106 ms |
| Oct 3, 2026 | 106 ms |
| Oct 10, 2026 | 106 ms |
| Oct 17, 2026 | 108 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
3.6 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Use efficient cache lifetimes
1.1 s · 1.8 MB36 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).
Reduce unused CSS
1.7 s · 353 KiBAbout 353 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.7 s faster on a phone.
Reduce unused JavaScript
1.5 s · 283 KiBAbout 283 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Font display
1.4 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.4 s).
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
300 ms · 1.1 MB18 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 462 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,757 HTML elements
The page has 1,757 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 third-party service on the page
1 third-party service load with your homepage (sparkasse.de), adding 3 KiB and 0 ms of main-thread time.
1 checks passed
Server response: 125 ms
125 msYour server sent the HTML in 125 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.63
0.63For real visitors the layout shifts by 0.63 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 9.4 s
9.4 sYour largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir, als Ihre Sparkasse, verwenden Cookies, die unbedingt e…”. Most of its time is element render delay (4.2 s).
Cumulative Layout Shift: 0.945
0.945The layout shifts by 0.945 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 4.6 s
4.6 sThe first text or image appears after 4.6 s on a phone. Good is under 1.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 11.3 s
11.3 sThe page becomes fully interactive after 11.3 s. Good is under 3.8 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 107 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 769 ms
769 msReal visitors wait 769 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 94 ms
94 msScripts block the page for only 94 ms while loading. Good is under 200 ms.
Images and page weight
7 images far larger than shown
555 KiB7 images are downloaded at several times the size a phone draws them, for example 1781768888413.png at 1,280 px wide, shown at 80 px. Resized copies would save about 555 KiB.
Page weight: 2.7 MB in 49 requests
2.7 MBYour homepage downloads 2.7 MB in 49 requests on a phone: images 1.5 MB (32), scripts 447 KiB (4) and stylesheets 369 KiB (3). Under 2 MB keeps phones on slow connections fast.
17 images in older formats
17 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
11 images below the first screen load straight away
11 images further down the page (743 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
362 internal links, 16 external
The homepage links to 362 pages on skmb.de and 16 external pages.
5 checks passed
Meta description: 119 characters
Your meta description is 119 characters: “Ihr Finanzpartner im Internet. Mit sicherem Online-Banking, vielen Angeboten und Services für Privat- und Firmenkunden.”.
Title: 47 characters
Your title is a healthy 47 characters: “Internet-Filiale - Sparkasse Marburg-Biedenkopf”.
Canonical URL set
The canonical URL is https://www.skmb.de/de/home.html.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.skmb.de/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.skmb.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,555 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages share 3 titles
https://www.skmb.de/de/home.html and https://www.skmb.de/fi/home.html all use the title “Internet-Filiale - Sparkasse Marburg-Biedenkopf”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://www.skmb.de/en/home.html, https://www.skmb.de/fr/home.html, https://www.skmb.de/pl/home.html, https://www.skmb.de/tr/home.html and https://www.skmb.de/cs/home.html have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.skmb.de/de/home/privatkunden/online-banking.html and https://www.skmb.de/de/home/privatkunden/online-banking/pushtan-aktivieren.html use the same meta description. A description written for each page earns more clicks.
6 links to non-canonical URLs
Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://www.skmb.de/de/home/karriere.html, whose canonical is https://www.skmb.de/de/home/ihre-sparkasse/karriere.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
7 pages without an H1
https://www.skmb.de/de/home/barrierefreiheit/leichte-sprache.html, https://www.skmb.de/de/home/barrierefreiheit/gebaerdensprache.html, https://www.skmb.de/en/home.html, https://www.skmb.de/fr/home.html, https://www.skmb.de/pl/home.html and https://www.skmb.de/tr/home.html and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
26 of 30 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 13 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 468 words of copy
The homepage carries about 468 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Sparkassen-Shop”.
3 short forms
3 short forms (0 fields at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 8 phone links and 2 email links.
Privacy and tracking
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skmb.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Company
- Founded
- 1991
- Headquarters
- Marburg
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on skmb.de, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.