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skyen.no website review

Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 58 checks

This review found 33 issues worth fixing on skyen.no, 9 of them high impact, across 58 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of skyen.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. skyen.no at 0.4 s0.4 s
  2. skyen.no at 0.8 s0.8 s
  3. skyen.no at 1.1 s1.1 s
  4. skyen.no at 1.5 s1.5 s
  5. skyen.no at 1.9 s1.9 s
  6. skyen.no at 2.3 s2.3 s
  7. skyen.no at 2.6 s2.6 s
  8. skyen.no at 3.0 s3.0 s

Speed

5 to fix81
  • Render-blocking requests

    2.4 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Use efficient cache lifetimes

    600 ms · 518 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (518 KiB).

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 144 KiB

    About 144 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Font display

    400 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 87 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 131 ms of it running JavaScript. That is comfortably low.

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix78
  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Et nytt sosialt nettverk utfordrer nå Facebooks dominans i …”.

  • Time to Interactive: 5.8 s

    5.8 s

    The page becomes fully interactive after 5.8 s. Good is under 3.8 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.036

    0.036

    The layout barely moves while loading (CLS 0.036, good is under 0.1).

  • Total Blocking Time: 19 ms

    19 ms

    Scripts block the page for only 19 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.1 MB in 34 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 34 requests on a phone: scripts 447 KiB (16), images 440 KiB (3) and stylesheets 171 KiB (13). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9395
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

11 to fixGoogle 4231
  • Page is set to noindex

    The robots meta tag says “noindex, nofollow, noarchive”: Google is told not to list this page at all.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Title is short (28 characters)

    Your title is only 28 characters: “Logg inn ‹ skyen — WordPress”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Logg inn”, “” and “Terms of Service”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://skyen.no/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at skyen.no/robots.txt, the first file search crawlers ask for.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 5 internal links, 0 external

    The homepage links to 5 pages on skyen.no and 0 external pages.

AI search readiness

1 to fix69
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://skyen.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Other pages

100
  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

Best practices

2 to fixGoogle 10087
  • 4 small tap targets

    4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix36
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 61 words

    The homepage has only about 61 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skyen.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Hosting
ServeTheWorld AS

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on skyen.no, including 10 speed issues, 11 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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