Website review, no card needed

slickgorilla.com logo

slickgorilla.com website review

Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 86 checks

This review found 36 issues worth fixing on slickgorilla.com, 8 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
183 ms131 msMay 23Nov 7168 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026137 ms
May 30, 2026137 ms
Jun 6, 2026141 ms
Jun 13, 2026146 ms
Jun 20, 2026148 ms
Jun 27, 2026148 ms
Jul 4, 2026149 ms
Jul 11, 2026145 ms
Jul 18, 2026145 ms
Jul 25, 2026145 ms
Aug 1, 2026145 ms
Aug 8, 2026146 ms
Aug 15, 2026150 ms
Aug 22, 2026149 ms
Aug 29, 2026154 ms
Sep 5, 2026153 ms
Sep 12, 2026155 ms
Sep 19, 2026161 ms
Sep 26, 2026161 ms
Oct 3, 2026163 ms
Oct 10, 2026170 ms
Oct 17, 2026170 ms
Oct 24, 2026177 ms
Oct 31, 2026174 ms
Nov 7, 2026168 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of slickgorilla.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. slickgorilla.com at 0.6 s0.6 s
  2. slickgorilla.com at 1.3 s1.3 s
  3. slickgorilla.com at 1.9 s1.9 s
  4. slickgorilla.com at 2.6 s2.6 s
  5. slickgorilla.com at 3.2 s3.2 s
  6. slickgorilla.com at 3.9 s3.9 s
  7. slickgorilla.com at 4.5 s4.5 s
  8. slickgorilla.com at 5.2 s5.2 s

Speed

13 to fix60
  • Render-blocking requests

    1.2 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    900 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and ContentSquare and others), adding 1.7 MB and 1.1 s of main-thread time.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    350 ms · 432 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (432 KiB).

  • Improve image delivery

    400 ms · 118 KiB

    7 images could be 118 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 321 ms

    321 ms

    Google Tag Manager costs a phone 321 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 219 ms

    219 ms

    Shopify costs a phone 219 ms of main-thread work and 589 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

  • 2,161 HTML elements

    The page has 2,161 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 117 ms

    117 ms

    Klaviyo costs a phone 117 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    200 ms · 38 KiB

    38 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.

  • Legacy JavaScript

    60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 25.1 s

    25.1 s

    The page becomes fully interactive after 25.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a group of products on a table”.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 168 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 824 ms

    824 ms

    Real visitors wait 824 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 407 ms

    407 ms

    Scripts block taps and scrolling for 407 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 195 ms

    195 ms

    Real visitors wait 195 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.051

    0.051

    The layout barely moves while loading (CLS 0.051, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 319 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 319 requests on a phone: scripts 2.2 MB (116), images 840 KiB (34) and other files 807 KiB (133). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9491
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 107 internal links, 23 external

    The homepage links to 107 pages on slickgorilla.com and 23 external pages.

8 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Grooming built different. Discover styling powders, creams, and clays made for modern men who want texture, control, an…”.

  • One H1 headline

    Your main headline reads: “Slick Gorilla US”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Slick Gorilla: The Forward Thinking Men’s Grooming Brand”.

  • Canonical URL set

    The canonical URL is https://slickgorilla.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://slickgorilla.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (961 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without an H1

    /pages/xmas-grooming-gifts-for-men, /pages/quiz, /pages/skin-quiz, /apps/bubblehouse/rewards and /pages/skin-free-trial have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    34 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 479 words of copy

    The homepage carries about 479 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “SHOP GIFTING NOW”, “SHOP” and “Get Your Free Trial”.

  • 19 short forms

    19 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 18 testimonial or review blocks, a star rating and “0+ customers”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at slickgorilla.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Gorgias Live Chat Helpdesk · Kaching Bundles · Elevar Conversion Tracking · Bubblehouse Slick Gorilla Us · Videowise Connect · Klaviyo Email Marketing Sms · Hulk Form Builder · Eg Auto Add To Cart · Okendo · Gdpr Cookie Consent · Accessibly App · Biscuits Bundles · Post Purchase · Gift Box Builder · Geolocation Markets Selector · Free Gift · snapchat.com · govx.com · wisepops.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
SvelteKit
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on slickgorilla.com, including 22 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25