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slickgorilla.es website review
Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 87 checks
This review found 36 issues worth fixing on slickgorilla.es, 10 of them high impact, across 87 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #42,654 of 94,360 reviewed websitesbeats 49%
- #26,780 of 50,627 online storesbeats 41%
- #25,575 of 45,760 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 128 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 131 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 132 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 133 ms |
| Aug 1, 2026 | 134 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 133 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 128 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 130 ms |
| Sep 26, 2026 | 135 ms |
| Oct 3, 2026 | 138 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 135 ms |
| Oct 31, 2026 | 140 ms |
| Nov 7, 2026 | 134 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.4 s
4.6 s
5.7 s
6.9 s
8.0 s
9.2 s
Speed
Avoid multiple page redirects
8.1 sThe page goes through 2 redirects before it starts loading, costing about 8.1 s. Link and advertise the final URL directly.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.0 s
A phone's processor spends 9.0 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 2.2 MB and 2.2 s of main-thread time.
Reduce unused JavaScript
900 ms · 980 KiBAbout 980 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Google Tag Manager adds 884 ms
884 msGoogle Tag Manager costs a phone 884 ms of main-thread work and 674 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
750 ms · 188 KiB11 images could be 188 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Shopify adds 563 ms
563 msShopify costs a phone 563 ms of main-thread work and 790 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 306 KiB35 files are served with short cache lifetimes, so returning visitors download them again (306 KiB).
Render-blocking requests
450 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Reduce unused CSS
300 ms · 50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 342 ms. During a long task the page ignores taps.
Klaviyo adds 202 ms
202 msKlaviyo costs a phone 202 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,893 HTML elements
The page has 1,893 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
142 KiBPolyfills for old browsers add 142 KiB JavaScript that modern phones do not need.
Document request latency
100 msThe HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Duplicated JavaScript
38 KiB38 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.8 s
10.8 sYour largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 33.5 s
33.5 sThe page becomes fully interactive after 33.5 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Speed Index: 8.8 s
8.8 sVisually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 128 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 580 ms
580 msReal visitors wait 580 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.051
0.051The layout barely moves while loading (CLS 0.051, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 413 requests
6.1 MBYour homepage downloads 6.1 MB in 413 requests on a phone: scripts 3.0 MB (155), images 1.1 MB (46) and other files 1.1 MB (164). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 206.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Slick Gorilla EU” and “JOIN THE SLICK SIDE”). One clear main headline is easier for people and search engines.
98 internal links, 26 external
The homepage links to 98 pages on slickgorilla.es and 26 external pages.
7 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “Grooming built different. Discover styling powders, creams, and clays made for modern men who want texture, control, an…”.
Title: 56 characters
Your title is a healthy 56 characters: “Slick Gorilla: The Forward Thinking Men’s Grooming Brand”.
Canonical URL set
The canonical URL is https://slickgorilla.eu/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://slickgorilla.eu/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
54%The HTML your server sends has 991 of the 1,825 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://slickgorilla.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://slickgorilla.eu/apps/gbb/easybundle/1 has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://slickgorilla.eu/pages/xmas-grooming-gifts-for-men has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://slickgorilla.eu/collections/hair-styling-products, https://slickgorilla.eu/pages/skin-free-trial and https://slickgorilla.eu/products/ballon-dor-winners-gift-set took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
59 of 64 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,825 words of copy
The homepage carries about 1,825 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
15 calls to action
The homepage has 15 calls to action, for example “SHOP GIFTING NOW”, “SHOP” and “Get Your Free Trial”.
18 short forms
18 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 16 testimonial or review blocks, a star rating and “0+ customers”.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at slickgorilla.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Kaching Bundles · Langshop · Okendo · Bubblehouse Slick Gorilla Eu · Gorgias Live Chat Helpdesk · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Videowise Connect · Gdpr Cookie Consent · Free Gift · Geolocation Markets Selector · Gift Box Builder · Biscuits Bundles · Post Purchase
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- SvelteKit
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on slickgorilla.es, including 19 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.