smallandcopaints.com website review

About 269 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

6 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 1.0 MB and 374 ms of main-thread time.

Google Tag Manager costs a phone 260 ms of main-thread work and 546 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 KiB could be saved by minifying CSS.

Shopify costs a phone 77 ms of main-thread work and 389 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

2 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Small & Co furniture paint tins and stencils – UK-made dura…”.

The page becomes fully interactive after 10.5 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 246 requests on a phone: scripts 1,004 KiB (92), other files 802 KiB (104) and images 481 KiB (19). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is 96 characters, so Google will cut it off around 60: “Small & Co - Eco-Friendly Furniture Paint | UK-Made Quality Paints – Small & Co Furniture…”.

Your meta description is 305 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 63 pages on smallandcopaints.com and 18 external pages.

https://smallandcopaints.com/pages/the-small-story and https://smallandcopaints.com/pages/frequently-asked-questions have no meta description, so Google writes the search snippet from whatever text it finds.

https://smallandcopaints.com/collections/high-coverage-furniture-paint-eco-friendly-professional-quality-scratch-resistant, https://smallandcopaints.com/collections/metallic-furniture-paints-small-co-shimmer-collection, https://smallandcopaints.com/collections/stencils-for-furniture-walls-reusable-mylar-designs-by-small-co and https://smallandcopaints.com/pages/the-small-story have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 793 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.