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smallpetselect.co.uk website review

Visit site (opens in a new tab)Reviewed 10 November 202624 issues · 69 checks

This review found 24 issues worth fixing on smallpetselect.co.uk, 4 of them high impact, across 69 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

84B

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
2.6 s2.0 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
246 ms181 msMay 23Nov 7225 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026188 ms
May 30, 2026193 ms
Jun 6, 2026195 ms
Jun 13, 2026195 ms
Jun 20, 2026203 ms
Jun 27, 2026210 ms
Jul 4, 2026216 ms
Jul 11, 2026225 ms
Jul 18, 2026222 ms
Jul 25, 2026220 ms
Aug 1, 2026217 ms
Aug 8, 2026212 ms
Aug 15, 2026205 ms
Aug 22, 2026207 ms
Aug 29, 2026212 ms
Sep 5, 2026220 ms
Sep 12, 2026229 ms
Sep 19, 2026228 ms
Sep 26, 2026229 ms
Oct 3, 2026229 ms
Oct 10, 2026227 ms
Oct 17, 2026238 ms
Oct 24, 2026233 ms
Oct 31, 2026237 ms
Nov 7, 2026225 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

smallpetselect.co.uk (opens in a new tab)
Full-page screenshot of smallpetselect.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. smallpetselect.co.uk at 0.4 s0.4 s
  2. smallpetselect.co.uk at 0.8 s0.8 s
  3. smallpetselect.co.uk at 1.1 s1.1 s
  4. smallpetselect.co.uk at 1.5 s1.5 s
  5. smallpetselect.co.uk at 1.9 s1.9 s
  6. smallpetselect.co.uk at 2.3 s2.3 s
  7. smallpetselect.co.uk at 2.6 s2.6 s
  8. smallpetselect.co.uk at 3.0 s3.0 s

Speed

3 to fix92

  • Render-blocking requests

    750 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 2,517 HTML elements

    The page has 2,517 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 373 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (personalizer.io, shgcdn3.com and Shopify and others), adding 601 KiB and 177 ms of main-thread time.

  • Use efficient cache lifetimes

    123 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

  • Reduce unused CSS

    60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    46 KiB

    About 46 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed

  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 222 ms

    222 ms

    Real visitors wait 222 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 188 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.136

    0.136

    The layout shifts by 0.136 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 262 ms

    262 ms

    Real visitors wait 262 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 2.0 s

    2.0 s

    Your largest element renders in 2.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “_________L_____ayout”.

  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Time to Interactive: 2.0 s

    2.0 s

    The page is fully interactive after 2.0 s.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100

  • About 0.3 g of CO₂ per visit

    0.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.34 g of CO₂e: 40.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Page weight: 1.2 MB in 114 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 114 requests on a phone: scripts 751 KiB (65), images 136 KiB (5) and stylesheets 131 KiB (32). That is a lean page.

Accessibility

5 to fixGoogle 9786

  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9278

  • Title is long (91 characters)

    Your title is 91 characters, so Google will cut it off around 60: “Food & Supplies - Rabbits, Guinea Pigs, Hamsters, other Small Animals – Small Pet Select …”.

  • Meta description is long (177 characters)

    Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 214 internal links, 31 external

    The homepage links to 214 pages on smallpetselect.co.uk and 31 external pages.

4 checks passed

  • Canonical URL set

    The canonical URL is https://smallpetselect.co.uk/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://smallpetselect.co.uk/sitemap.xml.

AI search readiness

100
3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://smallpetselect.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90

  • 3 pages without a meta description

    https://smallpetselect.co.uk/pages/how-it-works-video, https://smallpetselect.co.uk/pages/rabbit-products and https://smallpetselect.co.uk/pages/guinea-pig-products have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://smallpetselect.co.uk/pages/how-it-works-video, https://smallpetselect.co.uk/pages/about-small-pet-select, https://smallpetselect.co.uk/pages/rabbit-products and https://smallpetselect.co.uk/pages/guinea-pig-products have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

6 checks passed

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop By Pet”, “Contact Us” and “Shop Now”.

  • 11 short forms

    11 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smallpetselect.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Yotpo Product Reviews · Attentive · Gorgias Live Chat Helpdesk · Yotpo Loyalty Rewards · Triplewhale · Frequently Bought Together Beast · Embed Contact Form · Zipify Oneclickupsell · Essential Pre Order Presale · Progress Bar App · Freegifts · powr.io · crazyegg.com · herokuapp.com · rechargecdn.com · bogos.io · personalizer.io · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 24 issues on smallpetselect.co.uk, including 9 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
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