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smaphocase.com website review

Visit site (opens in a new tab)Reviewed 4 November 202631 issues · 76 checks

This review found 31 issues worth fixing on smaphocase.com, 12 of them high impact, across 76 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
227 ms165 msMay 16Oct 31207 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026172 ms
May 23, 2026177 ms
May 30, 2026180 ms
Jun 6, 2026187 ms
Jun 13, 2026194 ms
Jun 20, 2026195 ms
Jun 27, 2026199 ms
Jul 4, 2026201 ms
Jul 11, 2026199 ms
Jul 18, 2026197 ms
Jul 25, 2026196 ms
Aug 1, 2026196 ms
Aug 8, 2026200 ms
Aug 15, 2026205 ms
Aug 22, 2026211 ms
Aug 29, 2026214 ms
Sep 5, 2026215 ms
Sep 12, 2026220 ms
Sep 19, 2026218 ms
Sep 26, 2026215 ms
Oct 3, 2026212 ms
Oct 10, 2026205 ms
Oct 17, 2026206 ms
Oct 24, 2026206 ms
Oct 31, 2026207 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of smaphocase.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. smaphocase.com at 0.8 s0.8 s
  2. smaphocase.com at 1.6 s1.6 s
  3. smaphocase.com at 2.4 s2.4 s
  4. smaphocase.com at 3.2 s3.2 s
  5. smaphocase.com at 4.0 s4.0 s
  6. smaphocase.com at 4.8 s4.8 s
  7. smaphocase.com at 5.7 s5.7 s
  8. smaphocase.com at 6.5 s6.5 s

Speed

7 to fix72
  • Render-blocking requests

    1.8 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 460 KiB

    About 460 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Facebook and others), adding 774 KiB and 506 ms of main-thread time.

  • 2,968 HTML elements

    The page has 2,968 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    292 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    150 ms · 183 KiB

    8 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 97 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 12.9 s

    12.9 s

    The page becomes fully interactive after 12.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.2 s

    5.2 s

    Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 172 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 135 ms

    135 ms

    Real visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 582 ms

    582 ms

    Real visitors wait 582 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.063

    0.063

    The layout barely moves while loading (CLS 0.063, good is under 0.1).

  • Total Blocking Time: 50 ms

    50 ms

    Scripts block the page for only 50 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.8 MB in 277 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 277 requests on a phone: scripts 1,018 KiB (62), other files 984 KiB (160) and images 658 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    top_pukkurimimosa_550x.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (276 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8491
  • 9 buttons without a name

    9 buttons have no accessible name, so screen readers announce just “button”.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (9 elements)

    Headings should not be empty: 9 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • One H1 headline

    Your <h1> is empty.

  • 903 internal links, 11 external

    The homepage links to 903 pages on smaphocase.com and 11 external pages.

7 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Androidのスマホケースも、ほぼ全機種ラインナップ。100万点以上の商品と2万件以上の感想がある人気のスマホケース専門店だから、お気に入りの手帳型スマホケースが見つかる。写真アップロードで作るオリジナルケースも。全品送料無料。おまけの…”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “【スマホケース送料無料】スマホカバー館 - 手帳型携帯ケース専門店”.

  • Canonical URL set

    The canonical URL is https://smaphocase.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://smaphocase.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://smaphocase.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://smaphocase.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://smaphocase.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://smaphocase.com/collections/strap, https://smaphocase.com/collections/nairegift, https://smaphocase.com/customer_authentication/redirect and https://smaphocase.com/collections/pukkurimimosa have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://smaphocase.com/collections/nairegift and https://smaphocase.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://smaphocase.com/pages/arrows, https://smaphocase.com/collections/fashion-goods, https://smaphocase.com/collections/nairegift, https://smaphocase.com/pages/coupon and https://smaphocase.com/products/exc2hnh5n-dan have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    40 of 48 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix43
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 70 words

    The homepage has only about 70 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smaphocase.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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