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smartcitysystems.com website review
Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 80 checks
This review found 31 issues worth fixing on smartcitysystems.com, 13 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.2 s
5.1 s
5.9 s
6.8 s
Speed
Render-blocking requests
7.0 s70 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.0 s.
Reduce unused JavaScript
3.4 s · 784 KiBAbout 784 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.
Font display
1.4 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.4 s).
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Use efficient cache lifetimes
750 ms · 1.0 MB156 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and mylivechat.com and others), adding 1.6 MB and 1.4 s of main-thread time.
Improve image delivery
1.2 MB8 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
690 ms · 156 KiBAbout 156 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 690 ms faster on a phone.
Document request latency
600 msThe HTML itself could arrive about 600 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce initial server response time
578 msReduce initial server response time. Google estimates savings of 578 ms on a phone.
Google Tag Manager adds 432 ms
432 msGoogle Tag Manager costs a phone 432 ms of main-thread work and 650 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 410 ms
410 msGoogle CDN costs a phone 410 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 394 ms. During a long task the page ignores taps.
Server response: 678 ms
678 msYour server takes 678 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.
Minify JavaScript
21 KiB21 KiB could be saved by minifying JavaScript.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Core Web Vitals
Largest Contentful Paint: 12.7 s
12.7 sYour largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Tranform HR with Artificial Intelligence Reduce Manual Work…”.
Time to Interactive: 33.1 s
33.1 sThe page becomes fully interactive after 33.1 s. Good is under 3.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 867 ms
867 msScripts block taps and scrolling for 867 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 8.0 MB in 194 requests
8.0 MBYour homepage downloads 8.0 MB in 194 requests on a phone: images 4.5 MB (35), scripts 1.9 MB (63) and fonts 875 KiB (10). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.3 MB together. On a phone connection a single image that size takes seconds.
3 images in older formats
3 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (120 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 272.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, CreativeWorkSeries, LocalBusiness and Organization) but with 1 problem, for example “Organization: missing name”.
71 internal links, 9 external
The homepage links to 71 pages on smartcitysystems.com and 9 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Looking for the best HR software in Dubai & UAE? Our HRMS simplifies payroll, attendance, and employee management with …”.
One H1 headline
Your main headline reads: “Tranform HR with Artificial Intelligence Reduce Manual Work, automate routine tasks, and empower your workforce with AI…”.
Title: 59 characters
Your title is a healthy 59 characters: “Smart HR | Best HR Software in Dubai & UAE | HRMS Abu Dhabi”.
Canonical URL set
The canonical URL is https://www.smartcitysystems.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.smartcitysystems.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.smartcitysystems.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives url, logo, sameAs (social profiles), description and contact details; name would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,116 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
18 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 279 words of copy
The homepage carries about 279 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “Pricing”.
7 calls to action
The homepage has 7 calls to action, for example “Pricing”, “Contact Us” and “Try for free”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, 8 customer or partner logos, a star rating, 1 trust badge and “0 + CUSTOMERS”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 4 phone links and 4 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smartcitysystems.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Hostinger
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on smartcitysystems.com, including 21 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.