smartcosmetics.ch website review

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

The page has 2,812 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 74 ms of main-thread work and 560 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 63 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 third-party services load with your homepage (Shopify, shop.app and myshopify.com), adding 578 KiB and 74 ms of main-thread time.

2 images could be 98 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 13 KiB of CSS is downloaded but never applied on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Smart Cosmetics”.

The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 229 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 96 pages on smartcosmetics.ch and 2 external pages.

https://smartcosmetics.ch/en/pages/acces-pro, https://smartcosmetics.ch/en/collections/eleven-australia, https://smartcosmetics.ch/en/collections/all, https://smartcosmetics.ch/en/pages/offres-exclusives, https://smartcosmetics.ch/en/pages/contact and https://smartcosmetics.ch/en/collections/colour-pop and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://smartcosmetics.ch/en/collections/eleven-australia, https://smartcosmetics.ch/en/collections/all, https://smartcosmetics.ch/en/pages/offres-exclusives, https://smartcosmetics.ch/en/pages/contact, https://smartcosmetics.ch/en/collections/colour-pop and https://smartcosmetics.ch/en/collections/osmo and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://smartcosmetics.ch/en/collections/alfaparf and https://smartcosmetics.ch/en/products/golden-glow-cream took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

34 of 79 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 617 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.