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smart-engineered.com website review
Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 81 checks
This review found 32 issues worth fixing on smart-engineered.com, 9 of them high impact, across 81 checks. The most urgent: page weight: 4.1 MB in 447 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,484 of 92,161 reviewed websitesbeats 90%
- #3,560 of 48,893 online storesbeats 89%
- #3,448 of 44,078 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 145 ms |
| May 23, 2026 | 146 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 150 ms |
| Jun 13, 2026 | 147 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 141 ms |
| Jul 18, 2026 | 140 ms |
| Jul 25, 2026 | 141 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 148 ms |
| Aug 15, 2026 | 152 ms |
| Aug 22, 2026 | 151 ms |
| Aug 29, 2026 | 150 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 167 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 174 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
750 ms · 610 KiBAbout 610 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and Klaviyo and others), adding 1.7 MB and 838 ms of main-thread time.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Shopify adds 536 ms
536 msShopify costs a phone 536 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 81 KiBAbout 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
350 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 289 ms. During a long task the page ignores taps.
Improve image delivery
122 KiB6 images could be 122 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
103 KiB13 files are served with short cache lifetimes, so returning visitors download them again (103 KiB).
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 101 ms
101 msYour server sent the HTML in 101 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.1 s
18.1 sThe page becomes fully interactive after 18.1 s. Good is under 3.8 s.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 316 ms
316 msScripts block taps and scrolling for 316 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 107 ms
107 msReal visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 452 ms
452 msReal visitors wait 452 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 447 requests
4.1 MBYour homepage downloads 4.1 MB in 447 requests on a phone: other files 1.8 MB (301), scripts 1.5 MB (96) and images 282 KiB (15). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
27 text elements with low contrast
27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“smart.engineered GmbH & Co. KG” and “se® SNAPMOUNTHält, wo du willst.”). One clear main headline is easier for people and search engines.
78 internal links, 11 external
The homepage links to 78 pages on smart-engineered.com and 11 external pages.
7 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Mehr als Displayschutz: se® steht für durchdachtes Smartphone Zubehör – von Schutz über MagSafe Systeme bis hin zu Powe…”.
Title: 42 characters
Your title is a healthy 42 characters: “se® – Mehr als Zubehör für dein Smartphone”.
Canonical URL set
The canonical URL is https://smart-engineered.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://smart-engineered.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (910 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://smart-engineered.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://smart-engineered.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://smart-engineered.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
8 pages without a meta description
https://smart-engineered.com/pages/bestseller, https://smart-engineered.com/blogs/anleitungen, https://smart-engineered.com/blogs/anleitungen/noglass-anleitung, https://smart-engineered.com/blogs/anleitungen/se-noglass-watches, https://smart-engineered.com/blogs/anleitungen/se%C2%AE-3d-schutzfolie-installation-video and https://smart-engineered.com/blogs/anleitungen/se%C2%AE-moto-3d-schutzfolie-installation-video and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://smart-engineered.com/products/se%C2%AE-snapbank-ultraslim-powerbank-20w-pd-15w-5000mah-q-charge-wireless-magsafe, whose canonical is https://smart-engineered.com/products/se-snapbank-ultraslim-powerbank-20w-pd-15w-5000mah-q-charge-wireless-magsafe. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
13 pages without an H1
https://smart-engineered.com/pages/bestseller, https://smart-engineered.com/pages/produktfinder, https://smart-engineered.com/products/se%C2%AE-snapbank-ultraslim-powerbank-20w-pd-15w-5000mah-q-charge-wireless-magsafe, https://smart-engineered.com/products/se%C2%AE-sonicwave-der-tragbare-resonanz-lautsprecher-der-jeden-hohlraum-in-einen-lautsprecher-verwandelt, https://smart-engineered.com/blogs/anleitungen and https://smart-engineered.com/blogs/anleitungen/noglass-anleitung and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://smart-engineered.com/products/se%C2%AE-snapbank-ultraslim-powerbank-20w-pd-15w-5000mah-q-charge-wireless-magsafe and https://smart-engineered.com/products/se%C2%AE-sonicwave-der-tragbare-resonanz-lautsprecher-der-jeden-hohlraum-in-einen-lautsprecher-verwandelt have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://smart-engineered.com/customer_authentication/redirect took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
5 small tap targets
5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 624 words of copy
The homepage carries about 624 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smart-engineered.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 23 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Elevate Ab Testing · Doc 404 Broken Links Repair · Uppromote Affiliate · Kaching Bundles · Ryviu Product Reviews · Variant Image Wizard Swatch · Klaviyo Email Marketing Sms · Kaching Cart · Simprosys Google Shopping Feed · Noindexly · Affliate By Secomapp · Gdpr Production · Announcement Bar Maker By Apphero · Countdown Timer · Infinite Microsoft Clarity · Freegifts · Xo Gallery · Booster Kit By Qikify · Kaching Popup · hextom.com · bogos.io · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Herford
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on smart-engineered.com, including 13 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.