smartling.com website review

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

73 files are served with short cache lifetimes, so returning visitors download them again (261 KiB).

8 third-party services load with your homepage (Google Tag Manager, Cloudflare CDN and Hubspot and others), adding 538 KiB and 536 ms of main-thread time.

The page has 1,631 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

About 124 KiB of JavaScript is downloaded but never used on this page.

About 98 KiB of CSS is downloaded but never applied on this page.

3 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

18 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

Real visitors wait 225 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

11 images have no width and height attributes, so the layout jumps as each one loads.

By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 43.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 tap targets are too small or too close together to hit reliably with a finger.

Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

Your title is 76 characters, so Google will cut it off around 60: “Smartling | End-to-end localization & translation services for global growth”.

The homepage links to 84 pages on smartling.com and 27 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/-ab-variant-f8544d11-b79b-450b-b46a-f5e8784fca27 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and /-ab-variant-f8544d11-b79b-450b-b46a-f5e8784fca27 all use the title “Smartling | End-to-end localization & translation services for global…”. Search engines can't tell which page to show for a search, so each competes with the others.

We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

1 link to other sites is dead, for example https://dashboard.smartling.com/ (404).

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

1 link go through two or more redirects, for example https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIxekHAVYLchZ0B2odI78wgBfyXp3sGJejt0g3ZaP0ZWX6HdGGEndR15N8jKhIjMNHNhz%2BVxUHetWH2mxjJtQBT%2BQM6aF2s0WnVHrfh4FSSIFoJkSc%2FL%2FCisM%2FVsWdGUiI4XqYbw9Du5ZV93LsfWZQUHOlTkFA9T2PQpGpEkVKwNfAKkjL4OvMdgtJ4QA%3D%3D&portalId=40052555.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

smartling.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

smartling.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

The homepage carries about 1,175 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 9 cookies (measured from a US location before any click).

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.