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slack.com website review
Visit site (opens in a new tab)Reviewed 11 October 202640 issues · 103 checks
This review found 40 issues worth fixing on slack.com, 15 of them high impact, across 103 checks. The most urgent: page weight: 59.2 MB in 216 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.8 s |
| Apr 25, 2026 | 2.7 s |
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 248 ms |
| Apr 25, 2026 | 249 ms |
| May 2, 2026 | 252 ms |
| May 9, 2026 | 253 ms |
| May 16, 2026 | 256 ms |
| May 23, 2026 | 261 ms |
| May 30, 2026 | 265 ms |
| Jun 6, 2026 | 271 ms |
| Jun 13, 2026 | 270 ms |
| Jun 20, 2026 | 267 ms |
| Jun 27, 2026 | 263 ms |
| Jul 4, 2026 | 258 ms |
| Jul 11, 2026 | 257 ms |
| Jul 18, 2026 | 254 ms |
| Jul 25, 2026 | 257 ms |
| Aug 1, 2026 | 260 ms |
| Aug 8, 2026 | 261 ms |
| Aug 15, 2026 | 262 ms |
| Aug 22, 2026 | 262 ms |
| Aug 29, 2026 | 261 ms |
| Sep 5, 2026 | 262 ms |
| Sep 12, 2026 | 265 ms |
| Sep 19, 2026 | 267 ms |
| Sep 26, 2026 | 268 ms |
| Oct 3, 2026 | 270 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.8 s
4.7 s
5.6 s
6.6 s
7.5 s
slack.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
1.2 s · 3.1 MB17 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
2.8 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
Google Tag Manager adds 1.5 s
1.5 sGoogle Tag Manager costs a phone 1.5 s of main-thread work and 705 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, YouTube and slack-edge.com and others), adding 58.9 MB and 2.7 s of main-thread time.
slack-edge.com adds 258 ms
258 msslack-edge.com costs a phone 258 ms of main-thread work and 56.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 736 ms. During a long task the page ignores taps.
YouTube adds 595 ms
595 msYouTube costs a phone 595 ms of main-thread work and 990 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 217 KiBAbout 217 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,144 HTML elements
The page has 2,144 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
156 KiB16 files are served with short cache lifetimes, so returning visitors download them again (156 KiB).
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 28.4 s
28.4 sThe page becomes fully interactive after 28.4 s. Good is under 3.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.5 s
5.5 sYour largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 272 ms
272 msReal visitors wait 272 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 826 ms
826 msReal visitors wait 826 ms for your server to start answering (75th percentile). Good is under 800 ms.
46 images without width and height
46 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 248 ms to 270 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.09
0.09The layout barely moves while loading (CLS 0.09, good is under 0.1).
Images and page weight
Page weight: 59.2 MB in 216 requests
59.2 MBYour homepage downloads 59.2 MB in 216 requests on a phone: media 51.2 MB (33), images 5.0 MB (63) and scripts 2.4 MB (43). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (143 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 16.8 g of CO₂ per visit
16.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 16.79 g of CO₂e: 2014.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
Elements marked as presentational should be consistently ignored (30 elements)
Elements marked as presentational should be consistently ignored: 30 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 89 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (173 characters)
Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
267 internal links, 29 external
The homepage links to 267 pages on slack.com and 29 external pages.
6 checks passed
One H1 headline
Your main headline reads: “All your people and AI agents working together”.
Title: 45 characters
Your title is a healthy 45 characters: “Slack | AI Work Platform & Productivity Tools”.
Canonical URL set
The canonical URL is https://slack.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://slack.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,052 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (40 KiB, 165 links), a plain-text guide to the site for AI tools.
Other pages
11 linked pages are broken
Your homepage links to /features/clips, /features/crm, /features/crm/small-business, /features/templates, /features/canvas and /features/task-list and 5 others, which answer with an error. Visitors hit a dead end and search engines drop them.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://id.rlcdn.com/464526.gif.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
23 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
15 broken links to your own pages
15 links from your homepage to your own site are broken, for example https://slack.com/features/crm (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://facebook.com/slackhq.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (slack.com).
Valid certificate (85 days left)
The certificate from Let's Encrypt · YR2 verifies for slack.com and is valid for another 85 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://slack.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
4 checks passed
Domain is 33 years old
33 yearsslack.com was registered in Oct 1992 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com and letsencrypt.org to issue certificates for slack.com, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
slack.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Oct 2027
slack.com is registered until Oct 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,024 words of copy
The homepage carries about 1,024 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get started”.
30 calls to action
The homepage has 30 calls to action, for example “Watch demo”, “Download Slack” and “Winning in the AI era of work.Learn more”.
Social proof on the page
Social proof on the homepage: 14 testimonial or review blocks, 8 customer or partner logos and 6 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.qualtrics.com include:mail.zendesk.com include:_spfextra.slack.com -all”.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Reddit Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 4 of them by other companies (measured from a US location before any click).
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on slack.com, including 23 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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