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slack.com website review

Visit site (opens in a new tab)Reviewed 11 October 202640 issues · 103 checks

This review found 40 issues worth fixing on slack.com, 15 of them high impact, across 103 checks. The most urgent: page weight: 59.2 MB in 216 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.6 sApr 18Oct 32.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.8 s
Apr 25, 20262.7 s
May 2, 20262.7 s
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.7 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
274 ms245 msApr 18Oct 3270 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026248 ms
Apr 25, 2026249 ms
May 2, 2026252 ms
May 9, 2026253 ms
May 16, 2026256 ms
May 23, 2026261 ms
May 30, 2026265 ms
Jun 6, 2026271 ms
Jun 13, 2026270 ms
Jun 20, 2026267 ms
Jun 27, 2026263 ms
Jul 4, 2026258 ms
Jul 11, 2026257 ms
Jul 18, 2026254 ms
Jul 25, 2026257 ms
Aug 1, 2026260 ms
Aug 8, 2026261 ms
Aug 15, 2026262 ms
Aug 22, 2026262 ms
Aug 29, 2026261 ms
Sep 5, 2026262 ms
Sep 12, 2026265 ms
Sep 19, 2026267 ms
Sep 26, 2026268 ms
Oct 3, 2026270 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of slack.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. slack.com at 0.9 s0.9 s
  2. slack.com at 1.9 s1.9 s
  3. slack.com at 2.8 s2.8 s
  4. slack.com at 3.8 s3.8 s
  5. slack.com at 4.7 s4.7 s
  6. slack.com at 5.6 s5.6 s
  7. slack.com at 6.6 s6.6 s
  8. slack.com at 7.5 s7.5 s

slack.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix42
  • Improve image delivery

    1.2 s · 3.1 MB

    17 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    2.8 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Google Tag Manager adds 1.5 s

    1.5 s

    Google Tag Manager costs a phone 1.5 s of main-thread work and 705 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and slack-edge.com and others), adding 58.9 MB and 2.7 s of main-thread time.

  • slack-edge.com adds 258 ms

    258 ms

    slack-edge.com costs a phone 258 ms of main-thread work and 56.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 736 ms. During a long task the page ignores taps.

  • YouTube adds 595 ms

    595 ms

    YouTube costs a phone 595 ms of main-thread work and 990 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 217 KiB

    About 217 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,144 HTML elements

    The page has 2,144 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    156 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (156 KiB).

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 28.4 s

    28.4 s

    The page becomes fully interactive after 28.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.5 s

    5.5 s

    Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 272 ms

    272 ms

    Real visitors wait 272 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 826 ms

    826 ms

    Real visitors wait 826 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 46 images without width and height

    46 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 248 ms to 270 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.09

    0.09

    The layout barely moves while loading (CLS 0.09, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 59.2 MB in 216 requests

    59.2 MB

    Your homepage downloads 59.2 MB in 216 requests on a phone: media 51.2 MB (33), images 5.0 MB (63) and scripts 2.4 MB (43). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (143 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 16.8 g of CO₂ per visit

    16.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 16.79 g of CO₂e: 2014.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9495
  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements marked as presentational should be consistently ignored (30 elements)

    Elements marked as presentational should be consistently ignored: 30 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 89 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (173 characters)

    Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 267 internal links, 29 external

    The homepage links to 267 pages on slack.com and 29 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “All your people and AI agents working together”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Slack | AI Work Platform & Productivity Tools”.

  • Canonical URL set

    The canonical URL is https://slack.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://slack.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,052 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (40 KiB, 165 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix75
  • 11 linked pages are broken

    Your homepage links to /features/clips, /features/crm, /features/crm/small-business, /features/templates, /features/canvas and /features/task-list and 5 others, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://id.rlcdn.com/464526.gif.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    23 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • 15 broken links to your own pages

    15 links from your homepage to your own site are broken, for example https://slack.com/features/crm (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://facebook.com/slackhq.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (slack.com).

  • Valid certificate (85 days left)

    The certificate from Let's Encrypt · YR2 verifies for slack.com and is valid for another 85 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://slack.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

4 checks passed
  • Domain is 33 years old

    33 years

    slack.com was registered in Oct 1992 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com and letsencrypt.org to issue certificates for slack.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    slack.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Oct 2027

    slack.com is registered until Oct 2027.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,024 words of copy

    The homepage carries about 1,024 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get started”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Watch demo”, “Download Slack” and “Winning in the AI era of work.Learn more”.

  • Social proof on the page

    Social proof on the homepage: 14 testimonial or review blocks, 8 customer or partner logos and 6 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix90
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.qualtrics.com include:mail.zendesk.com include:_spfextra.slack.com -all”.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Reddit Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 4 of them by other companies (measured from a US location before any click).

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

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