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smartsitting.com website review
Visit site (opens in a new tab)Reviewed 19 October 202641 issues · 88 checks
This review found 41 issues worth fixing on smartsitting.com, 14 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #79,860 of 92,852 reviewed websitesbeats 12%
- #45,369 of 49,444 online storesbeats 7%
- #866 of 1,042 Squarespace websitesbeats 12%
Closest competitors among online stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.7 s |
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 97 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 108 ms |
| Jul 25, 2026 | 96 ms |
| Aug 8, 2026 | 98 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 124 ms |
| Oct 10, 2026 | 190 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.7 s
4.4 s
5.2 s
5.9 s
Speed
Reduce unused JavaScript
10.7 s · 2.1 MBAbout 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.7 s faster on a phone.
Render-blocking requests
12.3 s38 files block the first paint until they finish downloading. Deferring or inlining them could save about 12.3 s.
Use efficient cache lifetimes
3.0 s · 793 KiB32 files are served with short cache lifetimes, so returning visitors download them again (793 KiB).
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 29). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Squarespace and others), adding 5.7 MB and 2.5 s of main-thread time.
Improve image delivery
2.1 MB14 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 768 ms
768 msGoogle Tag Manager costs a phone 768 ms of main-thread work and 954 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Squarespace adds 488 ms
488 msSquarespace costs a phone 488 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 527 ms
527 msGoogle CDN costs a phone 527 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 78 KiBAbout 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Facebook adds 253 ms
253 msFacebook costs a phone 253 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.
Hubspot adds 227 ms
227 msHubspot costs a phone 227 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
100 ms · 67 KiBPolyfills for old browsers add 67 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 45 ms
45 msYour server sent the HTML in 45 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 22.0 s
22.0 sThe first text or image appears after 22.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 34.0 s
34.0 sYour largest element takes 34.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your Partner in Exceptional Childcare Handpicked nannies fo…”.
Speed Index: 22.0 s
22.0 sVisually, the page fills in at 22.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 42.8 s
42.8 sThe page becomes fully interactive after 42.8 s. Good is under 3.8 s.
Total Blocking Time: 826 ms
826 msScripts block taps and scrolling for 826 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Tap response (INP) got 57% slower for real visitors
+57%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 97 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 191 ms
191 msReal visitors wait 191 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 707 ms
707 msReal visitors wait 707 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.027
0.027The layout barely moves while loading (CLS 0.027, good is under 0.1).
Images and page weight
Page weight: 9.9 MB in 202 requests
9.9 MBYour homepage downloads 9.9 MB in 202 requests on a phone: scripts 4.5 MB (72), images 3.7 MB (47) and other files 844 KiB (35). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Untitled+design+(2).png weighs 1.1 MB. On a phone connection a single image that size takes seconds.
1 image below the first screen load straight away
1 image further down the page (1.1 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.8 g of CO₂ per visit
2.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.82 g of CO₂e: 338.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (25 elements)
All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 H1 headlines
There are 4 <h1> headlines (“Your Partner in Exceptional Childcare”, “What Our Families and Sitters say” and “Safety First”). One clear main headline is easier for people and search engines.
Structured data has 2 problems
Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/60ce2c6ebb74ae19eb9…”.
77 internal links, 23 external
The homepage links to 77 pages on smartsitting.com and 23 external pages.
6 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Find your ideal local nanny using our rigorous screening process which carefully selects only the most exceptional chil…”.
Title: 52 characters
Your title is a healthy 52 characters: “Nanny Agency | Nanny Search | Nanny Placement Agency”.
Canonical URL set
The canonical URL is https://smartsitting.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://smartsitting.com/sitemap.xml.
AI search readiness
Organization data is thin (0 of 6 facts)
Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://smartsitting.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (366 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
https://smartsitting.com/contact, https://smartsitting.com/referrals, https://smartsitting.com/full-time-nanny and https://smartsitting.com/newborn-care-specialist have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://smartsitting.com/backup-babysitter has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25062787&tm=gtm002&Ver=2&mid=5634608f-ded4-491d-899e-59a3b2183c28&bo=1&sid=1e5b2ab0cb5911f1bcf8ed2f7dd14957&vid=1e5b4a10cb5911f185fdfd494c444ce9&vids=1&msclkid=N&pi=91.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/sitecss/60ce2c6ebb74ae19eb9d73a5/865/55f0aac0e4b0f0…”.
2 checks passed
Tap targets are thumb-sized
45 of 45 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 283 words of copy
The homepage carries about 283 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact” and “Get Started”.
5 calls to action
The homepage has 5 calls to action, for example “Contact”, “Get Started” and “Start Your Nanny Search”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel, Hotjar and HubSpot.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smartsitting.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Squarespace
- Framework
- jQuery
- Analytics
- Google Tag Manager | Hotjar
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on smartsitting.com, including 25 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.