smartstartinc.com website review

88 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

About 263 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 22 (desktop: 50). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.2 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 2.1 MB and 1.8 s of main-thread time.

Google CDN costs a phone 512 ms of main-thread work and 760 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 images could be 175 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

Google Tag Manager costs a phone 508 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

21 files are served with short cache lifetimes, so returning visitors download them again (370 KiB).

Facebook costs a phone 296 ms of main-thread work and 226 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

The page has 2,004 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google Maps costs a phone 134 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

21 KiB could be saved by minifying CSS.

Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need.

29 KiB could be saved by minifying JavaScript.

Desktop scores 50 but mobile only 22. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 16.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Get a quick and easy IID installation with Smart Start! Get…”.

The page becomes fully interactive after 27.7 s. Good is under 3.8 s.

Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 250 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.24 (75th percentile). Good is under 0.1.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 189 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

The layout shifts by 0.225 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 4.4 MB in 279 requests on a phone: scripts 2.8 MB (124), other files 651 KiB (32) and stylesheets 444 KiB (83). Under 2 MB keeps phones on slow connections fast.

2 images (166 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (179 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

9 elements have a tabindex above 0, which scrambles the keyboard order.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 5 elements on the page fail this check, rated serious by axe-core.

Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

autocomplete attribute must be used correctly: 1 element on the page fails this check, rated serious by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (3 elements).

Your title is 67 characters, so Google will cut it off around 60: “Get On The Road Easier with Smart Start’s Ignition Interlock Device”.

1 link has no real href, so search engines can't follow it.

The homepage links to 112 pages on smartstartinc.com and 15 external pages.

https://www.smartstartinc.com/ignition-interlock-devices/what-is-an-ignition-interlock-device has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Your longest form asks for 29 fields (5 required). Every extra field lowers completion.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 790 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.