smithbrookwines.com.au website review

8 files are served with short cache lifetimes, so returning visitors download them again (273 KiB).

About 259 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

3 images could be 365 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google Tag Manager costs a phone 167 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Shopify and others), adding 884 KiB and 369 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

About 24 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 146 requests on a phone: scripts 810 KiB (33), images 752 KiB (20) and other files 673 KiB (81). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 16 characters: “Smithbrook Wines”. Between 30 and 65 characters leaves room to say what you do and for whom.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 46 pages on smithbrookwines.com.au and 44 external pages.

https://smithbrook.wine/blogs/news has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 486 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.