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smithweb.com website review

Visit site (opens in a new tab)Reviewed 4 November 202635 issues · 90 checks

This review found 35 issues worth fixing on smithweb.com, 8 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.0 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20263.1 s
Jul 4, 20263.2 s
Jul 11, 20263.3 s
Jul 18, 20263.1 s
Jul 25, 20263.2 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20262.8 s
Aug 22, 20262.7 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
159 ms89 msMay 16Oct 31139 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202697 ms
May 23, 2026114 ms
May 30, 2026119 ms
Jun 6, 2026125 ms
Jun 13, 2026133 ms
Jun 20, 2026145 ms
Jun 27, 2026145 ms
Jul 4, 2026144 ms
Jul 11, 2026141 ms
Jul 18, 2026137 ms
Jul 25, 2026137 ms
Aug 1, 2026128 ms
Aug 8, 2026133 ms
Aug 15, 2026129 ms
Aug 22, 2026139 ms
Aug 29, 2026130 ms
Sep 5, 2026130 ms
Sep 12, 2026128 ms
Sep 19, 2026120 ms
Sep 26, 2026134 ms
Oct 3, 2026129 ms
Oct 10, 2026146 ms
Oct 17, 2026151 ms
Oct 24, 2026146 ms
Oct 31, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of smithweb.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. smithweb.com at 0.5 s0.5 s
  2. smithweb.com at 1.0 s1.0 s
  3. smithweb.com at 1.5 s1.5 s
  4. smithweb.com at 1.9 s1.9 s
  5. smithweb.com at 2.4 s2.4 s
  6. smithweb.com at 2.9 s2.9 s
  7. smithweb.com at 3.4 s3.4 s
  8. smithweb.com at 3.9 s3.9 s

Speed

12 to fix64
  • Render-blocking requests

    1.1 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Intercom and Google CDN and others), adding 1.4 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 740 ms

    740 ms

    Google Tag Manager costs a phone 740 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 366 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    306 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (306 KiB).

  • Intercom adds 278 ms

    278 ms

    Intercom costs a phone 278 ms of main-thread work and 232 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 186 ms

    186 ms

    Google CDN costs a phone 186 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,156 HTML elements

    The page has 2,156 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    150 ms · 29 KiB

    29 KiB could be saved by minifying CSS.

  • Improve image delivery

    74 KiB

    3 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 18.4 s

    18.4 s

    The page becomes fully interactive after 18.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 738 ms

    738 ms

    Real visitors wait 738 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.1 s

    2.1 s

    Your largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We use cookies to enhance your browsing experience, serve p…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 168 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 168 requests on a phone: scripts 1.6 MB (60), fonts 415 KiB (9) and images 224 KiB (33). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9293
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (25 elements)

    All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8593
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 109 internal links, 17 external

    The homepage links to 109 pages on smithweb.com and 17 external pages.

7 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Smith is the leading independent electronic-component distributor, offering procurement and supply chain services on a …”.

  • One H1 headline

    Your main headline reads: “Electronic components you need.”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Smith - Intelligent Distribution”.

  • Canonical URL set

    The canonical URL is https://smithweb.com/.

  • Structured data in place

    Structured data found: ElectronicsStore, Organization, Place, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://smithweb.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://smithweb.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (863 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    / and https://smithweb.com/de all use the title “Smith - Intelligent Distribution”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 11 pages without a meta description

    https://smithweb.com/contact, https://smithweb.com/services/procurement, https://smithweb.com/services/data-center-services, https://smithweb.com/services/solar-services, https://smithweb.com/industries and https://smithweb.com/services/products and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    https://smithweb.com/services/franchise-lines took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    154 of 191 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 18 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 616 words of copy

    The homepage carries about 616 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Buy on SmithTrade™”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact”, “Request a Quote” and “Buy on SmithTrade™”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, HubSpot, Segment and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smithweb.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Segment
Hosting
Cloudflare

Company

Founded
1984
Headquarters
Houston

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on smithweb.com, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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