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smtpl.com website review

Visit site (opens in a new tab)Reviewed 30 October 202643 issues · 82 checks

This review found 43 issues worth fixing on smtpl.com, 16 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.5 sMay 9Oct 243.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.8 s
May 16, 20263.9 s
May 23, 20263.9 s
May 30, 20264.0 s
Jun 6, 20263.9 s
Jun 13, 20263.9 s
Jun 20, 20263.8 s
Jun 27, 20264.0 s
Jul 4, 20263.9 s
Jul 11, 20263.8 s
Jul 18, 20263.7 s
Jul 25, 20263.7 s
Aug 1, 20263.6 s
Aug 8, 20263.6 s
Aug 15, 20263.7 s
Aug 22, 20263.7 s
Aug 29, 20263.8 s
Sep 5, 20263.8 s
Sep 12, 20263.8 s
Sep 19, 20263.8 s
Sep 26, 20263.9 s
Oct 3, 20264.0 s
Oct 10, 20264.1 s
Oct 17, 20263.9 s
Oct 24, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
120 ms103 msMay 9Oct 24110 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026108 ms
May 16, 2026106 ms
May 23, 2026108 ms
May 30, 2026108 ms
Jun 6, 2026113 ms
Jun 13, 2026115 ms
Jun 20, 2026114 ms
Jun 27, 2026118 ms
Jul 4, 2026112 ms
Jul 11, 2026110 ms
Jul 18, 2026107 ms
Jul 25, 2026105 ms
Aug 1, 2026105 ms
Aug 8, 2026106 ms
Aug 15, 2026109 ms
Aug 22, 2026109 ms
Aug 29, 2026108 ms
Sep 5, 2026107 ms
Sep 12, 2026106 ms
Sep 19, 2026110 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026109 ms
Oct 17, 2026109 ms
Oct 24, 2026110 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of smtpl.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. smtpl.com at 0.8 s0.8 s
  2. smtpl.com at 1.6 s1.6 s
  3. smtpl.com at 2.4 s2.4 s
  4. smtpl.com at 3.2 s3.2 s
  5. smtpl.com at 4.0 s4.0 s
  6. smtpl.com at 4.7 s4.7 s
  7. smtpl.com at 5.5 s5.5 s
  8. smtpl.com at 6.3 s6.3 s

Speed

5 to fix64
  • Use efficient cache lifetimes

    1.4 s · 14.9 MB

    84 files are served with short cache lifetimes, so returning visitors download them again (14.9 MB).

  • Render-blocking requests

    1.4 s

    32 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Improve image delivery

    6.7 MB

    21 images could be 6.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 68 KiB

    About 68 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 162 KiB and 107 ms of main-thread time.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 195 ms of it running JavaScript. That is comfortably low.

  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.6 s

    4.6 s

    Real visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 8.5 s

    8.5 s

    Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 8.8 s

    8.8 s

    The page becomes fully interactive after 8.8 s. Good is under 3.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 43 images without width and height

    43 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 108 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 13 ms

    13 ms

    Scripts block the page for only 13 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 15.1 MB in 87 requests

    15.1 MB

    Your homepage downloads 15.1 MB in 87 requests on a phone: images 14.7 MB (40), scripts 227 KiB (9) and fonts 95 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 11.5 MB together. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    5.2 MB

    1 image is downloaded at several times the size a phone draws it, for example Stent_CCC_0.png at 8,052 px wide, shown at 156 px. Resized copies would save about 5.2 MB.

  • 22 images in older formats

    22 images (13.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 16 images below the first screen load straight away

    16 images further down the page (5.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.3 g of CO₂ per visit

    4.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.27 g of CO₂e: 512.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8789
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 36 images without alt text

    36 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (3 elements)

    Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 7566
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (10 characters)

    Your title is only 10 characters: “Home | SMT”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 6 H1 headlines

    There are 6 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 79 internal links, 24 external

    The homepage links to 79 pages on smtpl.com and 24 external pages.

2 checks passed
  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://smtpl.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://smtpl.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (462 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 15 pages without a meta description

    https://smtpl.com/carbon_reduction_plan, https://smtpl.com/news, https://smtpl.com/careers, https://smtpl.com/contact-us, https://smtpl.com/products and https://smtpl.com/products/supraflex-cruz and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://smtpl.com/hydra-thv, whose canonical is https://smtpl.com/products/hydra-thv. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 9 pages without an H1

    https://smtpl.com/products/tetriflex, https://smtpl.com/products/tetrilimus, https://smtpl.com/products/supra-flex-star, https://smtpl.com/products/wilma-sc, https://smtpl.com/products/wilma-nc and https://smtpl.com/products/pipit-sc and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 12 small tap targets

    12 of 55 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'add')”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 36 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 364 words of copy

    The homepage carries about 364 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us”.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smtpl.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2019.

Stack

CMS
Drupal
Framework
jQuery
Analytics
Google Analytics
Hosting
IONOS

Company

Founded
1997
Headquarters
Surat

Upkeep, stack, hiring and company data from programmable.info

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