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smtpl.com website review
Visit site (opens in a new tab)Reviewed 30 October 202643 issues · 82 checks
This review found 43 issues worth fixing on smtpl.com, 16 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.8 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 4.0 s |
| Jun 6, 2026 | 3.9 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 3.9 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 4.0 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 108 ms |
| May 16, 2026 | 106 ms |
| May 23, 2026 | 108 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 115 ms |
| Jun 20, 2026 | 114 ms |
| Jun 27, 2026 | 118 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 110 ms |
| Jul 18, 2026 | 107 ms |
| Jul 25, 2026 | 105 ms |
| Aug 1, 2026 | 105 ms |
| Aug 8, 2026 | 106 ms |
| Aug 15, 2026 | 109 ms |
| Aug 22, 2026 | 109 ms |
| Aug 29, 2026 | 108 ms |
| Sep 5, 2026 | 107 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 110 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 109 ms |
| Oct 17, 2026 | 109 ms |
| Oct 24, 2026 | 110 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.4 s · 14.9 MB84 files are served with short cache lifetimes, so returning visitors download them again (14.9 MB).
Render-blocking requests
1.4 s32 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Improve image delivery
6.7 MB21 images could be 6.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 68 KiBAbout 68 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
150 ms · 38 KiBAbout 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
2 third-party services on the page
2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 162 KiB and 107 ms of main-thread time.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 195 ms of it running JavaScript. That is comfortably low.
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.6 s
4.6 sReal visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.8 s
3.8 sReal visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 8.5 s
8.5 sYour largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 8.8 s
8.8 sVisually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 8.8 s
8.8 sThe page becomes fully interactive after 8.8 s. Good is under 3.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
43 images without width and height
43 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 108 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 114 ms
114 msReal visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 13 ms
13 msScripts block the page for only 13 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 15.1 MB in 87 requests
15.1 MBYour homepage downloads 15.1 MB in 87 requests on a phone: images 14.7 MB (40), scripts 227 KiB (9) and fonts 95 KiB (4). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 11.5 MB together. On a phone connection a single image that size takes seconds.
1 image far larger than shown
5.2 MB1 image is downloaded at several times the size a phone draws it, for example Stent_CCC_0.png at 8,052 px wide, shown at 156 px. Resized copies would save about 5.2 MB.
22 images in older formats
22 images (13.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
16 images below the first screen load straight away
16 images further down the page (5.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.3 g of CO₂ per visit
4.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.27 g of CO₂e: 512.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
36 images without alt text
36 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (10 characters)
Your title is only 10 characters: “Home | SMT”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
6 H1 headlines
There are 6 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
79 internal links, 24 external
The homepage links to 79 pages on smtpl.com and 24 external pages.
2 checks passed
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://smtpl.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://smtpl.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (462 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://smtpl.com/carbon_reduction_plan, https://smtpl.com/news, https://smtpl.com/careers, https://smtpl.com/contact-us, https://smtpl.com/products and https://smtpl.com/products/supraflex-cruz and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://smtpl.com/hydra-thv, whose canonical is https://smtpl.com/products/hydra-thv. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
https://smtpl.com/products/tetriflex, https://smtpl.com/products/tetrilimus, https://smtpl.com/products/supra-flex-star, https://smtpl.com/products/wilma-sc, https://smtpl.com/products/wilma-nc and https://smtpl.com/products/pipit-sc and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 55 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'add')”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 36 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 364 words of copy
The homepage carries about 364 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact Us”.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at smtpl.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2019.
Stack
- CMS
- Drupal
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- IONOS
Company
- Founded
- 1997
- Headquarters
- Surat
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on smtpl.com, including 14 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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