smugglettes.com.au website review

A phone's processor spends 21.3 s on main-thread work while loading, 7.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 15,014 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (budgysmuggler.com.au, Shopify and rebuyengine.com and others), adding 3.4 MB and 2.9 s of main-thread time.

20 long tasks block the main thread while loading, the longest for 2.1 s. During a long task the page ignores taps.

About 813 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

31 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

34 files are served with short cache lifetimes, so returning visitors download them again (374 KiB).

budgysmuggler.com.au costs a phone 914 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 685 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 78 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

rebuyengine.com costs a phone 387 ms of main-thread work and 795 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Hubspot costs a phone 384 ms of main-thread work and 103 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 330 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

13 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Christmas DIY matching family swimwear in Xmas Rubber Ducks…”.

Visually, the page fills in at 21.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 5.3 s in total while the page loads. Good is under 200 ms.

The page becomes fully interactive after 44.1 s. Good is under 3.8 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 204 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 10.7 MB in 448 requests on a phone: images 6.5 MB (131), scripts 2.4 MB (118) and other files 902 KiB (121). Under 2 MB keeps phones on slow connections fast.

group-lifestyle-terry-sets-955.avif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

11 images are downloaded at several times the size a phone draws them, for example womens-bikini-set-rainbow-parrot-pop.avif at 390 px wide, shown at 84 px. Resized copies would save about 462 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 3.02 g of CO₂e: 362.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements should have a visible label: 32 elements on the page fail this check, rated serious by axe-core.

4 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

6 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h5, h2 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (9 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 199 pages on smugglettes.com.au and 169 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://budgysmuggler.com/collections/terry-towel-sets has no meta description, so Google writes the search snippet from whatever text it finds.

https://budgysmuggler.com/collections/mens-swimwear, https://budgysmuggler.com/collections/christmas-diy, https://budgysmuggler.com/collections/terry-towel-sets, https://budgysmuggler.com/collections/womens-swimwear and https://budgysmuggler.com/collections/kids-swimwear have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://budgysmuggler.com/cdn/shop/t/521/assets/custom-liquid.css?v=361808' because its MI…”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 868 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 25 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.