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snackhawaii.com website review
Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 90 checks
This review found 42 issues worth fixing on snackhawaii.com, 13 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,435 of 105,350 reviewed websitesbeats 82%
- #9,127 of 59,178 online storesbeats 79%
- #8,875 of 53,922 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 141 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 147 ms |
| Jun 20, 2026 | 150 ms |
| Jun 27, 2026 | 151 ms |
| Jul 4, 2026 | 150 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 151 ms |
| Jul 25, 2026 | 155 ms |
| Aug 1, 2026 | 161 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 166 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 162 ms |
| Sep 19, 2026 | 162 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 174 ms |
| Oct 10, 2026 | 178 ms |
| Oct 17, 2026 | 178 ms |
| Oct 24, 2026 | 180 ms |
| Oct 31, 2026 | 174 ms |
| Nov 7, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.8 s
4.8 s
5.7 s
6.7 s
7.7 s
Speed
Render-blocking requests
1.5 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
7,849 HTML elements
The page has 7,849 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 7.6 s
A phone's processor spends 7.6 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (csell.co, Google CDN and Shopify and others), adding 2.7 MB and 1.8 s of main-thread time.
Reduce unused JavaScript
1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page.
Improve image delivery
250 ms · 860 KiB27 images could be 860 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
750 ms · 144 KiBAbout 144 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
csell.co adds 622 ms
622 mscsell.co costs a phone 622 ms of main-thread work and 55 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
615 KiB30 files are served with short cache lifetimes, so returning visitors download them again (615 KiB).
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 548 ms. During a long task the page ignores taps.
Google CDN adds 314 ms
314 msGoogle CDN costs a phone 314 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 264 ms
264 msShopify costs a phone 264 ms of main-thread work and 446 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 176 ms
176 msYotpo costs a phone 176 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Privy adds 140 ms
140 msPrivy costs a phone 140 ms of main-thread work and 436 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 50.4 s
50.4 sThe page becomes fully interactive after 50.4 s. Good is under 3.8 s.
Speed Index: 14.4 s
14.4 sVisually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Best Hawaiian Snacks and Candies: Snack Hawaii”.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 141 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 429 ms
429 msScripts block taps and scrolling for 429 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 610 ms
610 msReal visitors wait 610 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.088
0.088The layout barely moves while loading (CLS 0.088, good is under 0.1).
Images and page weight
Page weight: 12.0 MB in 486 requests
12.0 MBYour homepage downloads 12.0 MB in 486 requests on a phone: images 6.4 MB (135), scripts 3.3 MB (105) and other files 1.2 MB (194). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Yummy-Gummy-Gif-Ad-Stop-Motion-edit-BG-03_512x512.gif weighs 719 KiB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
839 KiB3 images are downloaded at several times the size a phone draws them, for example best-crack-seed-stores-for-hawaiian-snacks_2550x1041.webp at 2,550 px wide, shown at 278 px. Resized copies would save about 839 KiB.
38 images below the first screen load straight away
38 images further down the page (4.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
9 images in older formats
9 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.4 g of CO₂ per visit
3.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.41 g of CO₂e: 408.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
58 text elements with low contrast
58 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Positive tabindex
4 elements have a tabindex above 0, which scrambles the keyboard order.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
2 checks passed
Every image has alt text
All 123 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
335 internal links, 6 external
The homepage links to 335 pages on snackhawaii.com and 6 external pages.
8 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Snack Hawaii is your online destination for Asian snacks, candies, groceries, and authentic Li hing mui, bringing the t…”.
One H1 headline
Your main headline reads: “Snack Hawaii: Best Hawaiian Snacks & Candies”.
Title: 55 characters
Your title is a healthy 55 characters: “Shop Hawaiian Snacks and Candies Online at Snack Hawaii”.
Canonical URL set
The canonical URL is https://www.snackhawaii.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.snackhawaii.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (4,586 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.snackhawaii.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without an H1
https://www.snackhawaii.com/collections/all, https://www.snackhawaii.com/collections/li-hing-mui, https://www.snackhawaii.com/collections/li-hing-mui-candy, https://www.snackhawaii.com/collections/crack-seed, https://www.snackhawaii.com/collections/gummy-candy and https://www.snackhawaii.com/collections/candy have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
20 small tap targets
20 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,320 words of copy
The homepage carries about 1,320 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LI HING MUI CANDIES SHOP NOW” and “ARARE SHOP NOW”.
26 calls to action
The homepage has 26 calls to action, for example “SHOP”, “SHOP ALL LI HING MUI” and “SHOP ALL CANDY”.
19 short forms
19 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, 3 customer or partner logos and a star rating.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at snackhawaii.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Giftship · Eg Auto Add To Cart · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Smart Accessibility · Avada Upsell · Smart Menu · csell.co · privy.com · getmason.io · rechargecdn.com · b-cdn.net · 9gtb.com · sealsubscriptions.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Kailua-Kona
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on snackhawaii.com, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.