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snackhawaii.com website review

Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 90 checks

This review found 42 issues worth fixing on snackhawaii.com, 13 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
186 ms135 msMay 23Nov 7170 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026141 ms
May 30, 2026145 ms
Jun 6, 2026146 ms
Jun 13, 2026147 ms
Jun 20, 2026150 ms
Jun 27, 2026151 ms
Jul 4, 2026150 ms
Jul 11, 2026153 ms
Jul 18, 2026151 ms
Jul 25, 2026155 ms
Aug 1, 2026161 ms
Aug 8, 2026162 ms
Aug 15, 2026166 ms
Aug 22, 2026163 ms
Aug 29, 2026162 ms
Sep 5, 2026162 ms
Sep 12, 2026162 ms
Sep 19, 2026162 ms
Sep 26, 2026169 ms
Oct 3, 2026174 ms
Oct 10, 2026178 ms
Oct 17, 2026178 ms
Oct 24, 2026180 ms
Oct 31, 2026174 ms
Nov 7, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of snackhawaii.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. snackhawaii.com at 1.0 s1.0 s
  2. snackhawaii.com at 1.9 s1.9 s
  3. snackhawaii.com at 2.9 s2.9 s
  4. snackhawaii.com at 3.8 s3.8 s
  5. snackhawaii.com at 4.8 s4.8 s
  6. snackhawaii.com at 5.7 s5.7 s
  7. snackhawaii.com at 6.7 s6.7 s
  8. snackhawaii.com at 7.7 s7.7 s

Speed

15 to fix56
  • Render-blocking requests

    1.5 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • 7,849 HTML elements

    The page has 7,849 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 7.6 s

    A phone's processor spends 7.6 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (csell.co, Google CDN and Shopify and others), adding 2.7 MB and 1.8 s of main-thread time.

  • Reduce unused JavaScript

    1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    250 ms · 860 KiB

    27 images could be 860 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 144 KiB

    About 144 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • csell.co adds 622 ms

    622 ms

    csell.co costs a phone 622 ms of main-thread work and 55 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    615 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (615 KiB).

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 548 ms. During a long task the page ignores taps.

  • Google CDN adds 314 ms

    314 ms

    Google CDN costs a phone 314 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 264 ms

    264 ms

    Shopify costs a phone 264 ms of main-thread work and 446 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 176 ms

    176 ms

    Yotpo costs a phone 176 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Privy adds 140 ms

    140 ms

    Privy costs a phone 140 ms of main-thread work and 436 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 50.4 s

    50.4 s

    The page becomes fully interactive after 50.4 s. Good is under 3.8 s.

  • Speed Index: 14.4 s

    14.4 s

    Visually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Best Hawaiian Snacks and Candies: Snack Hawaii”.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 141 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 429 ms

    429 ms

    Scripts block taps and scrolling for 429 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 610 ms

    610 ms

    Real visitors wait 610 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.088

    0.088

    The layout barely moves while loading (CLS 0.088, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 12.0 MB in 486 requests

    12.0 MB

    Your homepage downloads 12.0 MB in 486 requests on a phone: images 6.4 MB (135), scripts 3.3 MB (105) and other files 1.2 MB (194). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Yummy-Gummy-Gif-Ad-Stop-Motion-edit-BG-03_512x512.gif weighs 719 KiB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    839 KiB

    3 images are downloaded at several times the size a phone draws them, for example best-crack-seed-stores-for-hawaiian-snacks_2550x1041.webp at 2,550 px wide, shown at 278 px. Resized copies would save about 839 KiB.

  • 38 images below the first screen load straight away

    38 images further down the page (4.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 9 images in older formats

    9 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.4 g of CO₂ per visit

    3.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.41 g of CO₂e: 408.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7989
  • 58 text elements with low contrast

    58 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Positive tabindex

    4 elements have a tabindex above 0, which scrambles the keyboard order.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

2 checks passed
  • Every image has alt text

    All 123 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 335 internal links, 6 external

    The homepage links to 335 pages on snackhawaii.com and 6 external pages.

8 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Snack Hawaii is your online destination for Asian snacks, candies, groceries, and authentic Li hing mui, bringing the t…”.

  • One H1 headline

    Your main headline reads: “Snack Hawaii: Best Hawaiian Snacks & Candies”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Shop Hawaiian Snacks and Candies Online at Snack Hawaii”.

  • Canonical URL set

    The canonical URL is https://www.snackhawaii.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.snackhawaii.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,586 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.snackhawaii.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 6 pages without an H1

    https://www.snackhawaii.com/collections/all, https://www.snackhawaii.com/collections/li-hing-mui, https://www.snackhawaii.com/collections/li-hing-mui-candy, https://www.snackhawaii.com/collections/crack-seed, https://www.snackhawaii.com/collections/gummy-candy and https://www.snackhawaii.com/collections/candy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 20 small tap targets

    20 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,320 words of copy

    The homepage carries about 1,320 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LI HING MUI CANDIES SHOP NOW” and “ARARE SHOP NOW”.

  • 26 calls to action

    The homepage has 26 calls to action, for example “SHOP”, “SHOP ALL LI HING MUI” and “SHOP ALL CANDY”.

  • 19 short forms

    19 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 3 customer or partner logos and a star rating.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at snackhawaii.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Giftship · Eg Auto Add To Cart · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Smart Accessibility · Avada Upsell · Smart Menu · csell.co · privy.com · getmason.io · rechargecdn.com · b-cdn.net · 9gtb.com · sealsubscriptions.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Kailua-Kona

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on snackhawaii.com, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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