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snacknation.com website review

Visit site (opens in a new tab)Reviewed 5 November 202644 issues · 82 checks

This review found 44 issues worth fixing on snacknation.com, 18 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.7 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.9 s
May 23, 20263.0 s
May 30, 20262.9 s
Jun 6, 20262.9 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.9 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
272 ms175 msMay 16Oct 31261 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026197 ms
May 23, 2026199 ms
May 30, 2026189 ms
Jun 6, 2026187 ms
Jun 13, 2026186 ms
Jun 20, 2026192 ms
Jun 27, 2026196 ms
Jul 4, 2026204 ms
Jul 11, 2026216 ms
Jul 18, 2026209 ms
Jul 25, 2026230 ms
Aug 1, 2026230 ms
Aug 8, 2026230 ms
Aug 15, 2026250 ms
Aug 22, 2026219 ms
Aug 29, 2026212 ms
Sep 5, 2026212 ms
Sep 12, 2026210 ms
Sep 19, 2026219 ms
Sep 26, 2026228 ms
Oct 3, 2026205 ms
Oct 10, 2026200 ms
Oct 17, 2026229 ms
Oct 24, 2026243 ms
Oct 31, 2026261 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of snacknation.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. snacknation.com at 0.5 s0.5 s
  2. snacknation.com at 1.1 s1.1 s
  3. snacknation.com at 1.6 s1.6 s
  4. snacknation.com at 2.1 s2.1 s
  5. snacknation.com at 2.7 s2.7 s
  6. snacknation.com at 3.2 s3.2 s
  7. snacknation.com at 3.7 s3.7 s
  8. snacknation.com at 4.3 s4.3 s

Speed

12 to fix12
  • Improve image delivery

    1.8 s · 501 KiB

    9 images could be 501 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.7 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Reduce unused JavaScript

    1.1 s · 631 KiB

    About 631 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 12

    12/100

    Your mobile performance score is 12. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 2.7 s. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Unbounce and Facebook and others), adding 1.3 MB and 939 ms of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 311 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (311 KiB).

  • Legacy JavaScript

    500 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 369 ms

    369 ms

    Google Tag Manager costs a phone 369 ms of main-thread work and 651 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,617 HTML elements

    The page has 1,617 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 38 KiB

    38 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 16.5 s

    16.5 s

    Your largest element takes 16.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 27.3 s

    27.3 s

    The page becomes fully interactive after 27.3 s. Good is under 3.8 s.

  • First Contentful Paint: 6.5 s

    6.5 s

    The first text or image appears after 6.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 2.9 s

    2.9 s

    Scripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.312

    0.312

    The layout shifts by 0.312 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 263 ms

    263 ms

    Real visitors wait 263 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 197 ms to 261 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

Images and page weight

2 to fix60
  • Page weight: 5.0 MB in 174 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 174 requests on a phone: images 2.5 MB (40), scripts 1.6 MB (50) and fonts 602 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (677 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (197 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 171.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8190
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (35 elements)

    All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 51 links without text

    51 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 41 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10079
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Healthy Snack Delivery Service for Offices and Homes | SnackNation”.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and SoftwareApplication) but with 1 problem, for example “SoftwareApplication: no offers (price) block”.

  • 122 internal links, 18 external

    The homepage links to 122 pages on snacknation.com and 18 external pages.

5 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Experience the award-winning healthy snack delivery service that creates happier, healthier, & more productive people. …”.

  • Canonical URL set

    The canonical URL is https://snacknation.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://snacknation.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://snacknation.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

1 to fix95
  • 5 pages without a meta description

    https://snacknation.com/blog/category/corporate-gifting, https://snacknation.com/blog/category/company-swag, https://snacknation.com/blog/category/employee-recognition, https://snacknation.com/blog/category/team-building and https://snacknation.com/blog/category/employee-engagement have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 12 small tap targets

    12 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 405 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 131 words

    The homepage has only about 131 words of visible text; thin pages give Google and first-time buyers little to go on.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “See Snacks & Pricing”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Pricing”, “Contact Us” and “Get Started”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at snacknation.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Company

Headquarters
Culver City

Upkeep, stack, hiring and company data from programmable.info

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